Featured Work
DH Care
In just three months, DHCare, a leading home care provider based in New York, saw an extraordinary rise in online visibility, driven by a high-impact SEO campaign tailored to the local healthcare industry. From January 1, 2025, to March 31, 2025, the site achieved an 801.06% increase in organic traffic and generated over 73,400 search impressions. With precision keyword targeting, particularly terms like “best home care agency in Queens” and “home care agency”, the campaign successfully positioned DHCare as a top contender for in-home care services in one of the most competitive urban markets.
Project Details
DHCare provides licensed home care services across New York, with a primary focus on Queens. Their offerings include personal care assistance, skilled nursing, and elderly support for families seeking trusted caregiving solutions. While they had built strong word-of-mouth credibility, their digital channels lacked the visibility needed to generate inbound leads from local searches. Recognizing that families increasingly rely on Google to find health-related services, DHCare engaged our team to build out their SEO presence and dominate results for local intent-driven queries.
The Problem
Before we began, DHCare’s website was barely visible in search engines for even the most basic home care-related queries. The site was not ranking for location-based keywords such as “home care agency in Queens,” which meant prospective clients were finding competitors first. The website structure lacked clarity, had slow loading times, minimal keyword optimization, and almost no local SEO signals. Content was sparse and didn’t reflect the trust and quality that defined their offline brand. Additionally, technical SEO gaps such as unoptimized mobile pages, poor indexation, and weak schema markup contributed to their underperformance in local search results.
The Challenges
Local SEO in the healthcare niche—especially in dense, competitive areas like Queens—requires both speed and precision. The site lacked authority in Google’s eyes, was not listed in all relevant directories, and had very little backlink equity. We needed to improve technical health, enrich the site’s local content, and amplify DHCare’s digital presence in a way that would rapidly improve rankings within a 90-day window. Furthermore, because the brand operates in a sensitive space like healthcare, all messaging had to be accurate, compassionate, and compliant with regulatory standards.
Our Approach to the Solution
SEO Audit
We initiated the campaign with a full-scale SEO audit using Ahrefs, SEMrush, and Screaming Frog. Our analysis uncovered a variety of weak points—ranging from thin service content to missing metadata, crawlability issues, and slow mobile performance. Using Google Search Console and Core Web Vitals, we diagnosed problems that were hurting both rankings and user experience.
The Result
Within just three months, DHCare recorded a 801.06% increase in organic traffic and over 73,400 search impressions. The site climbed to the first page for both “best home care agency in Queens” and “home care agency”, driving a consistent stream of phone inquiries and contact form submissions. Their local listing engagement also grew significantly, with an uptick in map-based clicks and Google Reviews visibility—helping to solidify their digital credibility in the local market.
The Need for SEO for Your Website
This campaign is a prime example of how targeted local SEO can transform a care provider’s digital presence in a highly competitive urban market. By resolving deep technical flaws, optimizing for hyper-local intent, and building authority through trust signals, we helped DHCare become a first-choice home care brand in Queens. For any healthcare business seeking to improve lead flow and community visibility, this case illustrates the real-world ROI of a well-executed SEO strategy.
Technical Issue Fixing
Our technical SEO team resolved critical issues first. They improved crawlability by optimizing the XML sitemap and cleaning up duplicate and broken internal links. Load speed was enhanced through image compression, lazy loading, and reduction of third-party scripts. We also resolved JavaScript render-blocking errors and added schema markup for healthcare services and local business entities. Additionally, we ensured the site passed mobile usability tests and fully adhered to accessibility guidelines.
The Result
Within just three months, DHCare recorded a 801.06% increase in organic traffic and over 73,400 search impressions. The site climbed to the first page for both “best home care agency in Queens” and “home care agency”, driving a consistent stream of phone inquiries and contact form submissions. Their local listing engagement also grew significantly, with an uptick in map-based clicks and Google Reviews visibility—helping to solidify their digital credibility in the local market.
The Need for SEO for Your Website
This campaign is a prime example of how targeted local SEO can transform a care provider’s digital presence in a highly competitive urban market. By resolving deep technical flaws, optimizing for hyper-local intent, and building authority through trust signals, we helped DHCare become a first-choice home care brand in Queens. For any healthcare business seeking to improve lead flow and community visibility, this case illustrates the real-world ROI of a well-executed SEO strategy.
Keyword Research
Once the foundation was in place, we moved on to keyword research, targeting the most valuable terms for visibility and conversions. Our focus included high-intent queries like “best home care agency in Queens” and “home care agency near me”, while also building supporting long-tail variations like “licensed caregivers in Queens,” “elderly home assistance NYC,” and “24/7 in-home nurse Queens.” Keywords were mapped across core service pages to align with user intent.
The Result
Within just three months, DHCare recorded a 801.06% increase in organic traffic and over 73,400 search impressions. The site climbed to the first page for both “best home care agency in Queens” and “home care agency”, driving a consistent stream of phone inquiries and contact form submissions. Their local listing engagement also grew significantly, with an uptick in map-based clicks and Google Reviews visibility—helping to solidify their digital credibility in the local market.
The Need for SEO for Your Website
This campaign is a prime example of how targeted local SEO can transform a care provider’s digital presence in a highly competitive urban market. By resolving deep technical flaws, optimizing for hyper-local intent, and building authority through trust signals, we helped DHCare become a first-choice home care brand in Queens. For any healthcare business seeking to improve lead flow and community visibility, this case illustrates the real-world ROI of a well-executed SEO strategy.
Content Writing
Our content team developed hyper-local landing pages, updated existing service sections, and introduced a blog series covering frequently asked questions and care-related topics. Examples included “How to Choose a Home Care Agency in Queens” and “Signs Your Loved One Needs In-Home Care.” These pages were written for both SEO and real-world clarity, aiming to earn featured snippets and build trust through transparent service information.
The Result
Within just three months, DHCare recorded a 801.06% increase in organic traffic and over 73,400 search impressions. The site climbed to the first page for both “best home care agency in Queens” and “home care agency”, driving a consistent stream of phone inquiries and contact form submissions. Their local listing engagement also grew significantly, with an uptick in map-based clicks and Google Reviews visibility—helping to solidify their digital credibility in the local market.
The Need for SEO for Your Website
This campaign is a prime example of how targeted local SEO can transform a care provider’s digital presence in a highly competitive urban market. By resolving deep technical flaws, optimizing for hyper-local intent, and building authority through trust signals, we helped DHCare become a first-choice home care brand in Queens. For any healthcare business seeking to improve lead flow and community visibility, this case illustrates the real-world ROI of a well-executed SEO strategy.
On-Page SEO
We then conducted a full on-page optimization sweep. This involved rewriting page titles and meta descriptions to improve CTR, updating header structures with relevant keywords, integrating internal linking between services and blog content, and optimizing image ALT attributes. Schema data was expanded to include reviews, provider details, and geographic targeting for enhanced visibility in local search packs.
The Result
Within just three months, DHCare recorded a 801.06% increase in organic traffic and over 73,400 search impressions. The site climbed to the first page for both “best home care agency in Queens” and “home care agency”, driving a consistent stream of phone inquiries and contact form submissions. Their local listing engagement also grew significantly, with an uptick in map-based clicks and Google Reviews visibility—helping to solidify their digital credibility in the local market.
The Need for SEO for Your Website
This campaign is a prime example of how targeted local SEO can transform a care provider’s digital presence in a highly competitive urban market. By resolving deep technical flaws, optimizing for hyper-local intent, and building authority through trust signals, we helped DHCare become a first-choice home care brand in Queens. For any healthcare business seeking to improve lead flow and community visibility, this case illustrates the real-world ROI of a well-executed SEO strategy.
Off-Page SEO
For off-page SEO, we executed a backlink-building campaign through high-authority healthcare blogs, eldercare directories, and regional resource hubs. Guest posts and niche edits helped establish domain trust, while we also claimed and cleaned up DHCare’s presence across key local directories such as Healthgrades, Google Business Profile, Bing Places, and Apple Maps. Additionally, we aligned content and branding across social channels like Facebook and LinkedIn to enhance social signals and brand consistency.
The Result
Within just three months, DHCare recorded a 801.06% increase in organic traffic and over 73,400 search impressions. The site climbed to the first page for both “best home care agency in Queens” and “home care agency”, driving a consistent stream of phone inquiries and contact form submissions. Their local listing engagement also grew significantly, with an uptick in map-based clicks and Google Reviews visibility—helping to solidify their digital credibility in the local market.
The Need for SEO for Your Website
This campaign is a prime example of how targeted local SEO can transform a care provider’s digital presence in a highly competitive urban market. By resolving deep technical flaws, optimizing for hyper-local intent, and building authority through trust signals, we helped DHCare become a first-choice home care brand in Queens. For any healthcare business seeking to improve lead flow and community visibility, this case illustrates the real-world ROI of a well-executed SEO strategy.
Reporting
We provided monthly reporting dashboards that included keyword movement, organic traffic growth, new backlinks, and visibility changes in the Google Local Pack. These updates kept the client informed while helping us continuously refine and scale performance.
The Result
Within just three months, DHCare recorded a 801.06% increase in organic traffic and over 73,400 search impressions. The site climbed to the first page for both “best home care agency in Queens” and “home care agency”, driving a consistent stream of phone inquiries and contact form submissions. Their local listing engagement also grew significantly, with an uptick in map-based clicks and Google Reviews visibility—helping to solidify their digital credibility in the local market.
The Need for SEO for Your Website
This campaign is a prime example of how targeted local SEO can transform a care provider’s digital presence in a highly competitive urban market. By resolving deep technical flaws, optimizing for hyper-local intent, and building authority through trust signals, we helped DHCare become a first-choice home care brand in Queens. For any healthcare business seeking to improve lead flow and community visibility, this case illustrates the real-world ROI of a well-executed SEO strategy.
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