Featured Work
Eerna
In less than half a year, Eerna.com.bd, one of the most reliable IT retailers in Bangladesh, transformed its digital footprint through a focused and scalable SEO strategy. By targeting high-converting, product-focused keywords such as “HP laptop price in Bangladesh” and “Computer price in Bangladesh,” the brand experienced an explosive 813.04% surge in organic traffic and generated over 1.22 million impressions between August 16, 2024, and February 16, 2025. This case study illustrates how technical precision, content quality, and SEO execution came together to help Eerna.com lead Bangladesh’s highly competitive online tech retail space.
Project Details
Eerna.com.bd is a trusted eCommerce retailer specializing in laptops, desktops, accessories, and IT solutions from global brands. Despite its strong reputation offline, the website was lagging far behind competitors in organic search. With rising consumer demand for online purchases and growing eCommerce competition, Eerna needed to build a dominant online presence that aligned with its reputation and brought ready-to-buy visitors to its digital storefront.
The Problem
Before our campaign began, the website had significant visibility issues. Many key product and category pages weren’t ranking at all for purchase-intent search terms. Generic manufacturer content, poor internal linking, slow page load speeds, and mobile usability issues were all harming performance. Essential high-traffic keywords like “HP laptop price in Bangladesh” were being captured by local and global competitors with stronger SEO setups. Without intervention, Eerna risked losing its competitive edge in the online market despite offering top-tier products and pricing.
The Challenges
We were stepping into a competitive battlefield where global brands, local eCommerce platforms, and aggressive SEO players were already well-entrenched. Eerna lacked a structured SEO infrastructure, had very limited backlink authority, and was missing the high-quality, search-optimized content needed to stand out. The platform also had hundreds of product listings that needed to be optimized without compromising performance, UX, or data accuracy. The objective was clear: build topical relevance, earn visibility, and increase conversion-ready traffic—all within six months.
Our Approach to the Solution
SEO Audit
We began with a comprehensive site audit using Ahrefs, SEMrush, Screaming Frog, and Google Search Console to uncover existing weaknesses. We diagnosed broken internal links, missing or duplicate metadata, crawl depth issues, and content thinness across key commercial pages. Core Web Vitals were failing, especially on mobile devices, which was affecting rankings and user engagement. Based on this assessment, we created a prioritized action plan addressing both foundational and strategic SEO concerns.
The Result
By February 16, 2025, just six months after launching the SEO initiative, Eerna.com.bd saw an 813.04% increase in organic traffic and 1.22 million impressions across target keywords. Product and category pages targeting “HP laptop price in Bangladesh” and “Computer price in Bangladesh” secured top 3 rankings. Eerna also gained significant exposure in featured snippets, Google Shopping, and local searches. The increase in organic sessions translated into substantial growth in online orders, with a sharp reduction in reliance on paid traffic sources.
The Need for SEO for Your Website
This campaign is proof that even in ultra-competitive eCommerce niches, a well-structured SEO plan can yield massive results. By addressing technical constraints, creating purposeful content, and earning authoritative backlinks, Eerna.com.bd became a dominant force in the Bangladeshi IT retail space—within just six months. For any online retailer looking to break through the competition and build sustainable digital growth, this case study shows exactly what’s possible when expert SEO meets execution excellence.
Technical Issue Fixing
In the second phase, our technical SEO team tackled the backend issues that were undermining performance. We optimized the crawlability and indexation of the site by fixing broken links, correcting redirect chains, and resolving canonical mismatches. Image compression and lazy loading were implemented to reduce load times, and JavaScript delays that blocked rendering were fixed. We ensured that the mobile version of the site passed Google’s Mobile-Friendly Test and improved overall responsiveness across devices. Additionally, we integrated structured data (schema markup) for products, reviews, breadcrumbs, and organization info to enhance search visibility and eligibility for rich results.
The Result
By February 16, 2025, just six months after launching the SEO initiative, Eerna.com.bd saw an 813.04% increase in organic traffic and 1.22 million impressions across target keywords. Product and category pages targeting “HP laptop price in Bangladesh” and “Computer price in Bangladesh” secured top 3 rankings. Eerna also gained significant exposure in featured snippets, Google Shopping, and local searches. The increase in organic sessions translated into substantial growth in online orders, with a sharp reduction in reliance on paid traffic sources.
The Need for SEO for Your Website
This campaign is proof that even in ultra-competitive eCommerce niches, a well-structured SEO plan can yield massive results. By addressing technical constraints, creating purposeful content, and earning authoritative backlinks, Eerna.com.bd became a dominant force in the Bangladeshi IT retail space—within just six months. For any online retailer looking to break through the competition and build sustainable digital growth, this case study shows exactly what’s possible when expert SEO meets execution excellence.
Keyword Research
Once the technical infrastructure was sound, we built a data-driven keyword strategy around the campaign’s focal terms—“HP laptop price in Bangladesh” and “Computer price in Bangladesh.” We expanded this by targeting transactional and long-tail variations like “best student laptop under 50000 BDT” and “budget desktop computer Bangladesh.” A custom keyword map helped us avoid duplication and ensure keyword exclusivity across product and category pages.
The Result
By February 16, 2025, just six months after launching the SEO initiative, Eerna.com.bd saw an 813.04% increase in organic traffic and 1.22 million impressions across target keywords. Product and category pages targeting “HP laptop price in Bangladesh” and “Computer price in Bangladesh” secured top 3 rankings. Eerna also gained significant exposure in featured snippets, Google Shopping, and local searches. The increase in organic sessions translated into substantial growth in online orders, with a sharp reduction in reliance on paid traffic sources.
The Need for SEO for Your Website
This campaign is proof that even in ultra-competitive eCommerce niches, a well-structured SEO plan can yield massive results. By addressing technical constraints, creating purposeful content, and earning authoritative backlinks, Eerna.com.bd became a dominant force in the Bangladeshi IT retail space—within just six months. For any online retailer looking to break through the competition and build sustainable digital growth, this case study shows exactly what’s possible when expert SEO meets execution excellence.
Content Writing
Next, we revamped the content ecosystem. Our content specialists wrote original product descriptions, comparison articles, buyer guides, and category landing pages that addressed both search engine algorithms and real shopper queries. Each content piece was crafted to increase dwell time, support conversions, and qualify for featured snippet placement. We enriched articles with tabulated specs, internal links, clear CTAs, and keyword-optimized headlines to support both ranking and user experience.
The Result
By February 16, 2025, just six months after launching the SEO initiative, Eerna.com.bd saw an 813.04% increase in organic traffic and 1.22 million impressions across target keywords. Product and category pages targeting “HP laptop price in Bangladesh” and “Computer price in Bangladesh” secured top 3 rankings. Eerna also gained significant exposure in featured snippets, Google Shopping, and local searches. The increase in organic sessions translated into substantial growth in online orders, with a sharp reduction in reliance on paid traffic sources.
The Need for SEO for Your Website
This campaign is proof that even in ultra-competitive eCommerce niches, a well-structured SEO plan can yield massive results. By addressing technical constraints, creating purposeful content, and earning authoritative backlinks, Eerna.com.bd became a dominant force in the Bangladeshi IT retail space—within just six months. For any online retailer looking to break through the competition and build sustainable digital growth, this case study shows exactly what’s possible when expert SEO meets execution excellence.
On-Page SEO
We fine-tuned on-page SEO by implementing optimized title tags, compelling meta descriptions, and clean URL slugs. Internal linking strategies were deployed to guide search crawlers and distribute authority throughout the site. All images were updated with keyword-rich ALT attributes and compressed for faster rendering. We also used structured data to ensure products and pricing appeared in rich snippets and Google Shopping results.
The Result
By February 16, 2025, just six months after launching the SEO initiative, Eerna.com.bd saw an 813.04% increase in organic traffic and 1.22 million impressions across target keywords. Product and category pages targeting “HP laptop price in Bangladesh” and “Computer price in Bangladesh” secured top 3 rankings. Eerna also gained significant exposure in featured snippets, Google Shopping, and local searches. The increase in organic sessions translated into substantial growth in online orders, with a sharp reduction in reliance on paid traffic sources.
The Need for SEO for Your Website
This campaign for Hatil Furniture proves that even a market leader needs a sharp SEO strategy to stay ahead in the digital space. With a mix of technical precision, content authority, and off-page credibility, we transformed an under-optimized eCommerce platform into one of the most visible and search-friendly furniture websites in Bangladesh. As the company looks ahead to further digital expansion, its strong SEO foundation will support growth in new product lines, geographic markets, and omnichannel initiatives.
Off-Page SEO
To elevate domain authority, we launched a strategic link-building campaign. Our outreach team secured guest posts on local tech review blogs, contributed expert content to Bangladeshi eCommerce publications, and implemented niche edits within relevant buyer-focused articles. We also managed local business citations to ensure accurate NAP (Name, Address, Phone) listings and coordinated with the brand’s social media team to generate branded engagement and link signals across Facebook, YouTube, and forums.
The Result
By February 16, 2025, just six months after launching the SEO initiative, Eerna.com.bd saw an 813.04% increase in organic traffic and 1.22 million impressions across target keywords. Product and category pages targeting “HP laptop price in Bangladesh” and “Computer price in Bangladesh” secured top 3 rankings. Eerna also gained significant exposure in featured snippets, Google Shopping, and local searches. The increase in organic sessions translated into substantial growth in online orders, with a sharp reduction in reliance on paid traffic sources.
The Need for SEO for Your Website
This campaign is proof that even in ultra-competitive eCommerce niches, a well-structured SEO plan can yield massive results. By addressing technical constraints, creating purposeful content, and earning authoritative backlinks, Eerna.com.bd became a dominant force in the Bangladeshi IT retail space—within just six months. For any online retailer looking to break through the competition and build sustainable digital growth, this case study shows exactly what’s possible when expert SEO meets execution excellence.
Reporting
To track results, we provided detailed monthly reports outlining traffic growth, keyword movements, product page performance, backlink acquisition, and Google Business Profile metrics. This allowed the Eerna team to track ROI in real time and refine campaign goals based on hard data.
The Result
By February 16, 2025, just six months after launching the SEO initiative, Eerna.com.bd saw an 813.04% increase in organic traffic and 1.22 million impressions across target keywords. Product and category pages targeting “HP laptop price in Bangladesh” and “Computer price in Bangladesh” secured top 3 rankings. Eerna also gained significant exposure in featured snippets, Google Shopping, and local searches. The increase in organic sessions translated into substantial growth in online orders, with a sharp reduction in reliance on paid traffic sources.
The Need for SEO for Your Website
This campaign is proof that even in ultra-competitive eCommerce niches, a well-structured SEO plan can yield massive results. By addressing technical constraints, creating purposeful content, and earning authoritative backlinks, Eerna.com.bd became a dominant force in the Bangladeshi IT retail space—within just six months. For any online retailer looking to break through the competition and build sustainable digital growth, this case study shows exactly what’s possible when expert SEO meets execution excellence.
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