Featured Work
Merchant Law Group LLP
In one of our most transformative legal SEO campaigns to date, Merchant Law Group LLP—a highly regarded Canadian law firm—achieved an unprecedented 7,213.79% increase in organic traffic and over 856,000 impressions within just a few months. Between August 1, 2024, and October 30, 2024, we repositioned their Calgary practice as a dominant online force for keywords such as “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary.”
Project Details
Merchant Law Group LLP is a full-service Canadian law firm with offices across multiple provinces. The Calgary branch specializes in personal injury claims, with a particular focus on car accident cases. While the firm was already well-established in legal circles, its digital presence in Calgary was not reflecting its reputation. They approached us with a clear goal: to boost online visibility for relevant injury-related keywords and generate consistent, high-intent client leads without relying on paid search ads.
The Problem
Despite its strong brand reputation, the Calgary branch of Merchant Law was significantly underrepresented in organic search. The website failed to rank for vital service-related keywords such as “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary.” The content was outdated, lacked local optimization, and didn’t communicate the depth of the firm’s legal expertise. From a technical standpoint, the site suffered from sluggish load times, missing schema markup, and indexation issues that hindered visibility. Compounding the challenge was the presence of long-established competitors dominating the SERPs in Calgary’s legal space. Merchant Law needed a campaign that would produce fast, measurable results while building lasting authority.
The Challenges
Given the short but intense timeline, this project required rapid alignment between multiple internal teams—technical SEO experts, legal content strategists, developers, and link-building specialists. The compressed campaign window meant every task had to be precisely planned and flawlessly executed. We needed to correct deep-seated technical issues, produce competitive content at scale, and outrank firms that had years of SEO momentum in Calgary. To succeed, we had to generate results quickly while maintaining legal accuracy, content quality, and compliance with Google’s evolving ranking systems.
Our Approach to the Solution
SEO Audit
Our first step was an aggressive SEO audit using tools like SEMrush, Ahrefs, and Screaming Frog. The audit uncovered crawlability errors, inconsistent metadata, broken internal links, and slow page speeds—especially on mobile devices. The lack of structured data and keyword targeting left the site’s Calgary injury pages with low relevance in search results. These insights informed a detailed technical roadmap and content optimization plan.
The Result
From August 1, 2024, to October 30, 2024, Merchant Law Group LLP achieved an extraordinary 7,213.79% increase in organic traffic and recorded 856,000+ impressions in the Calgary region. The site now ranks in the top 3 positions for both “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary.” In addition, the firm was consistently featured in Google’s Local 3-Pack, driving significant growth in inbound calls and consultation requests. The rapid momentum of this campaign not only transformed the firm’s visibility but also created a foundation for long-term search dominance in Calgary’s legal market.
The Need for SEO for Your Website
In today’s digital-first world, having a website isn’t enough—your audience needs to find you. SEO (Search Engine Optimization) ensures your business ranks where it matters: at the top of search results. A strategic SEO approach drives qualified traffic, builds trust, and delivers measurable growth. As seen in our Calgary case study, even highly competitive industries can achieve rapid visibility and results with expert implementation. Whether you’re a law firm or any service-based business, SEO is no longer optional—it’s essential for sustainable online success.
Technical Issue Fixing
The development team addressed urgent technical issues first. We repaired broken links, corrected indexing errors, implemented proper canonical tags, and improved site structure. JavaScript rendering issues that interfered with page crawling were resolved, and Core Web Vitals improvements were made to boost load speeds and interactivity on both desktop and mobile. These enhancements helped Google recognize the site as clean, accessible, and worthy of higher visibility.
The Result
From August 1, 2024, to October 30, 2024, Merchant Law Group LLP achieved an extraordinary 7,213.79% increase in organic traffic and recorded 856,000+ impressions in the Calgary region. The site now ranks in the top 3 positions for both “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary.” In addition, the firm was consistently featured in Google’s Local 3-Pack, driving significant growth in inbound calls and consultation requests. The rapid momentum of this campaign not only transformed the firm’s visibility but also created a foundation for long-term search dominance in Calgary’s legal market.
The Need for SEO for Your Website
In today’s digital-first world, having a website isn’t enough—your audience needs to find you. SEO (Search Engine Optimization) ensures your business ranks where it matters: at the top of search results. A strategic SEO approach drives qualified traffic, builds trust, and delivers measurable growth. As seen in our Calgary case study, even highly competitive industries can achieve rapid visibility and results with expert implementation. Whether you’re a law firm or any service-based business, SEO is no longer optional—it’s essential for sustainable online success.
Keyword Research
With the technical framework in place, we turned our focus to keyword strategy. Our research pinpointed “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary” as top-converting queries with high local intent. We built keyword clusters around these core terms, targeting variations and long-tail keywords related to vehicle claims, insurance litigation, and accident compensation. We also analyzed competitor content to identify content gaps and opportunities.
The Result
From August 1, 2024, to October 30, 2024, Merchant Law Group LLP achieved an extraordinary 7,213.79% increase in organic traffic and recorded 856,000+ impressions in the Calgary region. The site now ranks in the top 3 positions for both “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary.” In addition, the firm was consistently featured in Google’s Local 3-Pack, driving significant growth in inbound calls and consultation requests. The rapid momentum of this campaign not only transformed the firm’s visibility but also created a foundation for long-term search dominance in Calgary’s legal market.
The Need for SEO for Your Website
In today’s digital-first world, having a website isn’t enough—your audience needs to find you. SEO (Search Engine Optimization) ensures your business ranks where it matters: at the top of search results. A strategic SEO approach drives qualified traffic, builds trust, and delivers measurable growth. As seen in our Calgary case study, even highly competitive industries can achieve rapid visibility and results with expert implementation. Whether you’re a law firm or any service-based business, SEO is no longer optional—it’s essential for sustainable online success.
Content Writing
Next came content creation. Our legal content team wrote and optimized a new series of service pages specifically for the Calgary market. Each page was tailored to client concerns and written with clarity, empathy, and legal precision. In addition, we produced a high-impact blog series covering topics like “What to Do After a Car Accident in Calgary” and “Understanding Your Personal Injury Rights in Alberta.” The goal was to attract both broad and intent-focused traffic, increasing time on site and improving conversions.
The Result
From August 1, 2024, to October 30, 2024, Merchant Law Group LLP achieved an extraordinary 7,213.79% increase in organic traffic and recorded 856,000+ impressions in the Calgary region. The site now ranks in the top 3 positions for both “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary.” In addition, the firm was consistently featured in Google’s Local 3-Pack, driving significant growth in inbound calls and consultation requests. The rapid momentum of this campaign not only transformed the firm’s visibility but also created a foundation for long-term search dominance in Calgary’s legal market.
The Need for SEO for Your Website
In today’s digital-first world, having a website isn’t enough—your audience needs to find you. SEO (Search Engine Optimization) ensures your business ranks where it matters: at the top of search results. A strategic SEO approach drives qualified traffic, builds trust, and delivers measurable growth. As seen in our Calgary case study, even highly competitive industries can achieve rapid visibility and results with expert implementation. Whether you’re a law firm or any service-based business, SEO is no longer optional—it’s essential for sustainable online success.
On-Page SEO
We implemented strong on-page SEO across all newly optimized pages. Title tags and meta descriptions were rewritten with high-value keywords and compelling CTAs. Internal linking was reorganized to support thematic clusters and aid Google’s understanding of page relationships. Images were optimized with compressed formats and ALT text, and schema markup was added to help pages stand out in rich snippets and local search packs. Local business schema was applied to ensure visibility in map results and localized SERPs.
The Result
From August 1, 2024, to October 30, 2024, Merchant Law Group LLP achieved an extraordinary 7,213.79% increase in organic traffic and recorded 856,000+ impressions in the Calgary region. The site now ranks in the top 3 positions for both “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary.” In addition, the firm was consistently featured in Google’s Local 3-Pack, driving significant growth in inbound calls and consultation requests. The rapid momentum of this campaign not only transformed the firm’s visibility but also created a foundation for long-term search dominance in Calgary’s legal market.
The Need for SEO for Your Website
In today’s digital-first world, having a website isn’t enough—your audience needs to find you. SEO (Search Engine Optimization) ensures your business ranks where it matters: at the top of search results. A strategic SEO approach drives qualified traffic, builds trust, and delivers measurable growth. As seen in our Calgary case study, even highly competitive industries can achieve rapid visibility and results with expert implementation. Whether you’re a law firm or any service-based business, SEO is no longer optional—it’s essential for sustainable online success.
Off-Page SEO
To strengthen domain authority, our off-page SEO team launched a multi-pronged backlink strategy. We secured placements on authoritative Canadian legal blogs, niche publications, and local news websites. Guest posts were carefully written to provide value while referencing Merchant Law’s Calgary office naturally. We also claimed and optimized citations across legal directories and built additional brand mentions through PR outreach. Social engagement was boosted by aligning campaign messaging with LinkedIn and Facebook content to support SEO through increased trust signals and referral traffic.
The Result
From August 1, 2024, to October 30, 2024, Merchant Law Group LLP achieved an extraordinary 7,213.79% increase in organic traffic and recorded 856,000+ impressions in the Calgary region. The site now ranks in the top 3 positions for both “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary.” In addition, the firm was consistently featured in Google’s Local 3-Pack, driving significant growth in inbound calls and consultation requests. The rapid momentum of this campaign not only transformed the firm’s visibility but also created a foundation for long-term search dominance in Calgary’s legal market.
The Need for SEO for Your Website
In today’s digital-first world, having a website isn’t enough—your audience needs to find you. SEO (Search Engine Optimization) ensures your business ranks where it matters: at the top of search results. A strategic SEO approach drives qualified traffic, builds trust, and delivers measurable growth. As seen in our Calgary case study, even highly competitive industries can achieve rapid visibility and results with expert implementation. Whether you’re a law firm or any service-based business, SEO is no longer optional—it’s essential for sustainable online success.
Reporting
Performance tracking was maintained through regular reporting. Every two weeks, we delivered data-driven updates showing movement in rankings, increases in organic sessions, keyword performance, and improvements in site health. We also integrated Google Business Profile insights to track how visibility in the local pack translated into phone calls, website visits, and directions requests. Merchant Law had access to a secure performance dashboard with real-time visibility into every metric.
The Result
From August 1, 2024, to October 30, 2024, Merchant Law Group LLP achieved an extraordinary 7,213.79% increase in organic traffic and recorded 856,000+ impressions in the Calgary region. The site now ranks in the top 3 positions for both “Car Accident Lawyer Calgary” and “Personal Injury Lawyer Calgary.” In addition, the firm was consistently featured in Google’s Local 3-Pack, driving significant growth in inbound calls and consultation requests. The rapid momentum of this campaign not only transformed the firm’s visibility but also created a foundation for long-term search dominance in Calgary’s legal market.
The Need for SEO for Your Website
In today’s digital-first world, having a website isn’t enough—your audience needs to find you. SEO (Search Engine Optimization) ensures your business ranks where it matters: at the top of search results. A strategic SEO approach drives qualified traffic, builds trust, and delivers measurable growth. As seen in our Calgary case study, even highly competitive industries can achieve rapid visibility and results with expert implementation. Whether you’re a law firm or any service-based business, SEO is no longer optional—it’s essential for sustainable online success.
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