Featured Work
Airdrie Personal Injury Lawyer
Project Details
The client, a personal injury law firm based in Airdrie, Alberta, provides legal representation in a variety of injury-related cases, including car accidents, pedestrian incidents, and slip-and-fall claims. Although the firm had a solid reputation locally, they lacked visibility in search engines and were losing valuable leads to more digitally established competitors in the same region. To overcome this disadvantage, they reached out to us to improve their online presence, attract qualified local clients through organic search, and secure top rankings for competitive legal keywords that directly impacted their intake volume.
The Problem
At the onset of our collaboration, the client’s website suffered from poor search engine visibility. Important keywords tied to their services were completely absent from the website, making it almost invisible to prospective clients searching online. In addition to keyword deficiencies, we discovered multiple technical SEO issues that were limiting crawlability and indexing. There were broken links scattered throughout the site, as well as sluggish page speeds and missing metadata, all contributing to a suboptimal performance in search results. The website was also not optimized for mobile users, which created a poor experience for a growing segment of their audience. The content was outdated, lacked depth, and failed to communicate authority, making it nearly impossible to rank for any meaningful terms in Google’s local pack or organic listings.
The Challenges
This project required tight collaboration across multiple teams. Our SEO strategists, content writers, web developers, and analytics specialists had to work in unison to deliver results that met both performance benchmarks and legal accuracy. The core challenges included resolving deep-rooted technical SEO problems that had built up over time, redesigning the website structure to enhance usability and search engine crawlability, and producing high-quality content that balanced legal precision with SEO best practices. On top of that, we had to compete against long-established law firms with strong domain authority and years of digital history. Despite the difficulty, we were confident in our multi-team execution plan.
Our Approach to the Solution
SEO Audit
To begin, we conducted a comprehensive SEO audit using industry-leading tools such as Ahrefs, Screaming Frog, and SEMrush. This audit gave us insight into the technical health of the website and uncovered several key issues that required immediate attention. We identified problems with crawlability, including indexing blocks and inefficient URL structures. The metadata across the site was either missing or poorly written, and the overall content structure lacked cohesion. These findings shaped our next steps in improving the website’s technical foundation.
The Result
Between January 1, 2021, and December 31, 2021, the law firm had minimal visibility online. However, after implementing our full-scale SEO strategy from January 1, 2022, to December 31, 2022, we achieved a 1,343.89% increase in organic traffic. The firm recorded over 596,000 impressions across the year and secured top 3 rankings for “injury lawyer Airdrie” along with several related service terms. Most notably, the site earned placement in the Google Local 3-Pack for relevant queries, which significantly increased call inquiries and lead volume from high-converting, location-specific searches. These outcomes transformed the firm into a recognized leader in Airdrie’s legal market.
The Need for SEO for Your Website
In today’s digital landscape, simply having a website isn’t enough—your potential clients need to find you. SEO (Search Engine Optimization) helps your site rank higher on Google for relevant, high-intent keywords, driving more qualified traffic and leads. As shown in our case study, the right SEO strategy—fixing technical issues, creating valuable content, and building quality backlinks—can transform a low-visibility site into an industry leader. If you’re ready to increase your online presence and grow your legal practice, investing in SEO is not just smart—it’s essential.
Technical Issue Fixing
Our development team then tackled a range of technical SEO problems. We fixed indexing and crawl errors, cleaned up redirect chains, corrected broken links, and addressed canonical mismatches. JavaScript issues that were blocking key content from being crawled were resolved, ensuring that the site could be fully indexed by Google. We also made significant improvements to mobile responsiveness and optimized the site’s loading speed to meet Google’s Core Web Vitals standards. These technical enhancements ensured the site would be ready to support long-term SEO growth.
The Result
Between January 1, 2021, and December 31, 2021, the law firm had minimal visibility online. However, after implementing our full-scale SEO strategy from January 1, 2022, to December 31, 2022, we achieved a 1,343.89% increase in organic traffic. The firm recorded over 596,000 impressions across the year and secured top 3 rankings for “injury lawyer Airdrie” along with several related service terms. Most notably, the site earned placement in the Google Local 3-Pack for relevant queries, which significantly increased call inquiries and lead volume from high-converting, location-specific searches. These outcomes transformed the firm into a recognized leader in Airdrie’s legal market.
The Need for SEO for Your Website
In today’s digital landscape, simply having a website isn’t enough—your potential clients need to find you. SEO (Search Engine Optimization) helps your site rank higher on Google for relevant, high-intent keywords, driving more qualified traffic and leads. As shown in our case study, the right SEO strategy—fixing technical issues, creating valuable content, and building quality backlinks—can transform a low-visibility site into an industry leader. If you’re ready to increase your online presence and grow your legal practice, investing in SEO is not just smart—it’s essential.
Keyword Research
With the technical side stabilized, we shifted our focus to keyword research and content planning. The core keyword we targeted was “injury lawyer Airdrie,” supported by secondary search terms like “car accident lawyer Airdrie,” “slip and fall lawyer near me,” and “personal injury law firm Airdrie.” Our team created a detailed keyword map based on user intent and search volume data. We developed topic clusters around each service category to build topical authority and provide a clear SEO path for both users and search engines.
The Result
Between January 1, 2021, and December 31, 2021, the law firm had minimal visibility online. However, after implementing our full-scale SEO strategy from January 1, 2022, to December 31, 2022, we achieved a 1,343.89% increase in organic traffic. The firm recorded over 596,000 impressions across the year and secured top 3 rankings for “injury lawyer Airdrie” along with several related service terms. Most notably, the site earned placement in the Google Local 3-Pack for relevant queries, which significantly increased call inquiries and lead volume from high-converting, location-specific searches. These outcomes transformed the firm into a recognized leader in Airdrie’s legal market.
The Need for SEO for Your Website
In today’s digital landscape, simply having a website isn’t enough—your potential clients need to find you. SEO (Search Engine Optimization) helps your site rank higher on Google for relevant, high-intent keywords, driving more qualified traffic and leads. As shown in our case study, the right SEO strategy—fixing technical issues, creating valuable content, and building quality backlinks—can transform a low-visibility site into an industry leader. If you’re ready to increase your online presence and grow your legal practice, investing in SEO is not just smart—it’s essential.
Content Writing
The content strategy involved producing high-value, user-focused content across several formats. We created optimized service pages for each key practice area, crafted informative blog posts answering commonly searched legal questions—such as “What to do after a car accident in Alberta?”—and built local landing pages to target neighboring areas around Airdrie. Each piece of content was written with the intention of being featured in snippets, improving readability, and driving conversions through strategic placement of call-to-action buttons and intuitive formatting. Legal accuracy was maintained throughout to protect the client’s credibility.
The Result
Between January 1, 2021, and December 31, 2021, the law firm had minimal visibility online. However, after implementing our full-scale SEO strategy from January 1, 2022, to December 31, 2022, we achieved a 1,343.89% increase in organic traffic. The firm recorded over 596,000 impressions across the year and secured top 3 rankings for “injury lawyer Airdrie” along with several related service terms. Most notably, the site earned placement in the Google Local 3-Pack for relevant queries, which significantly increased call inquiries and lead volume from high-converting, location-specific searches. These outcomes transformed the firm into a recognized leader in Airdrie’s legal market.
The Need for SEO for Your Website
In today’s digital landscape, simply having a website isn’t enough—your potential clients need to find you. SEO (Search Engine Optimization) helps your site rank higher on Google for relevant, high-intent keywords, driving more qualified traffic and leads. As shown in our case study, the right SEO strategy—fixing technical issues, creating valuable content, and building quality backlinks—can transform a low-visibility site into an industry leader. If you’re ready to increase your online presence and grow your legal practice, investing in SEO is not just smart—it’s essential.
On-Page SEO
In parallel, we applied thorough on-page SEO optimization to every important page on the website. This included writing keyword-rich title tags and meta descriptions, improving internal linking structure to support better crawl paths, and optimizing images by adding ALT text and compressing file sizes for faster loading. We also implemented schema markup for legal services, which enhanced the site’s appearance on search engine results pages. The website’s URL slugs were cleaned up, and structured data was added to improve local search performance.
The Result
Between January 1, 2021, and December 31, 2021, the law firm had minimal visibility online. However, after implementing our full-scale SEO strategy from January 1, 2022, to December 31, 2022, we achieved a 1,343.89% increase in organic traffic. The firm recorded over 596,000 impressions across the year and secured top 3 rankings for “injury lawyer Airdrie” along with several related service terms. Most notably, the site earned placement in the Google Local 3-Pack for relevant queries, which significantly increased call inquiries and lead volume from high-converting, location-specific searches. These outcomes transformed the firm into a recognized leader in Airdrie’s legal market.
The Need for SEO for Your Website
In today’s digital landscape, simply having a website isn’t enough—your potential clients need to find you. SEO (Search Engine Optimization) helps your site rank higher on Google for relevant, high-intent keywords, driving more qualified traffic and leads. As shown in our case study, the right SEO strategy—fixing technical issues, creating valuable content, and building quality backlinks—can transform a low-visibility site into an industry leader. If you’re ready to increase your online presence and grow your legal practice, investing in SEO is not just smart—it’s essential.
Off-Page SEO
Off-page SEO efforts focused on increasing domain authority and expanding brand recognition. We launched guest posting campaigns with placements on credible Canadian legal blogs and news websites. We also secured niche edits from contextually relevant publications and built high-quality backlinks through strategic outreach. Our social media team worked to align Facebook, LinkedIn, and Twitter activity with the firm’s SEO strategy, boosting trust signals and creating a consistent brand presence across all platforms.
The Result
Between January 1, 2021, and December 31, 2021, the law firm had minimal visibility online. However, after implementing our full-scale SEO strategy from January 1, 2022, to December 31, 2022, we achieved a 1,343.89% increase in organic traffic. The firm recorded over 596,000 impressions across the year and secured top 3 rankings for “injury lawyer Airdrie” along with several related service terms. Most notably, the site earned placement in the Google Local 3-Pack for relevant queries, which significantly increased call inquiries and lead volume from high-converting, location-specific searches. These outcomes transformed the firm into a recognized leader in Airdrie’s legal market.
The Need for SEO for Your Website
In today’s digital landscape, simply having a website isn’t enough—your potential clients need to find you. SEO (Search Engine Optimization) helps your site rank higher on Google for relevant, high-intent keywords, driving more qualified traffic and leads. As shown in our case study, the right SEO strategy—fixing technical issues, creating valuable content, and building quality backlinks—can transform a low-visibility site into an industry leader. If you’re ready to increase your online presence and grow your legal practice, investing in SEO is not just smart—it’s essential.
Reporting
Our team delivered detailed monthly reports to track performance and show progress. These reports included updates on organic traffic growth, keyword ranking improvements, backlink profiles, and insights from the client’s Google Business Profile. We also monitored the website’s technical health using multiple tools and reported on changes or trends. To provide full transparency, we gave the client access to a secure performance dashboard, allowing them to view their data in real-time and understand the ROI of our efforts.
The Result
Between January 1, 2021, and December 31, 2021, the law firm had minimal visibility online. However, after implementing our full-scale SEO strategy from January 1, 2022, to December 31, 2022, we achieved a 1,343.89% increase in organic traffic. The firm recorded over 596,000 impressions across the year and secured top 3 rankings for “injury lawyer Airdrie” along with several related service terms. Most notably, the site earned placement in the Google Local 3-Pack for relevant queries, which significantly increased call inquiries and lead volume from high-converting, location-specific searches. These outcomes transformed the firm into a recognized leader in Airdrie’s legal market.
The Need for SEO for Your Website
In today’s digital landscape, simply having a website isn’t enough—your potential clients need to find you. SEO (Search Engine Optimization) helps your site rank higher on Google for relevant, high-intent keywords, driving more qualified traffic and leads. As shown in our case study, the right SEO strategy—fixing technical issues, creating valuable content, and building quality backlinks—can transform a low-visibility site into an industry leader. If you’re ready to increase your online presence and grow your legal practice, investing in SEO is not just smart—it’s essential.
World’s Largest Collection of
Case Studies
Get Started Today
Your Website Is Your Marketing Foundation.
Investing in digital marketing without having a great website will only result in lost time, lost revenue, and poor brand perception.
Once your website is ready for prime time, you need to make sure that search engines give it the attention it deserves!
Ready to take advantage of SEO strategy?
Good, because we’re ready to help.
