Featured Work
Samples & Fragrances
Developed a High-Performance E-commerce Platform for a Boutique Perfume Brand.
Project Overview
Samples & Fragrances is a niche perfume and fragrance store that offers original perfumes, testers, and branded scents to a diverse customer base across USA. The goal was to build a sleek, mobile-responsive single-vendor e-commerce website with a focus on product discoverability, clean UX/UI, and SEO-friendly architecture to drive organic traffic and boost fragrance product sales online.
The Problems
No online presence, relying solely on Facebook & word-of-mouth for sales.
Limited product discoverability due to no structured categorization.
Manual customer handling through DM/chat which caused delays and lost leads.
No SEO or product schema in previous efforts.
The Challenges
Creating an elegant, branded UI/UX suited for luxury perfume buyers.
Structuring product taxonomy to support filtering by brand, gender, product type (tester/original).
Ensuring pages load fast, even with high-quality fragrance images.
Implementing SEO best practices like:
Meta titles & descriptions
Optimized image alt tags
Clean URLs (/products/versace-dylan-blue)
Schema markup for products (to enable Google rich snippets)
Workflow Scenario
Admin uploads products by category: Original/Testers/Mini Bottles. Customers browse by brand, category, or use search with suggestions. Each product page features: Price, reviews, SKU, stock Add to cart & quick checkout SEO-rich content (short description + long overview) Orders go through WooCommerce → Email notifications + dashboard tracking Admin fulfills and updates status via backend
The Solutions
Created brand filters and search engine-friendly category structure: /perfume-brands/chanel/ /perfume-type/original-vs-tester/ Installed and configured key SEO plugins: RankMath SEO (for metadata, sitemap, breadcrumbs, etc.) WP Rocket for performance Smush for image compression Added product schema for Google visibility: Ratings Price Availability Created Google Analytics + Search Console integration for performance tracking. Enabled product review features to boost trust and keyword density. Mobile-first design to support 80%+ mobile user base.
Conclusion
The launch of samplesandfragrances.com transformed the client’s business from a Facebook-based seller to a fully functional, searchable, and SEO-optimized perfume e-commerce store. Organic traffic began growing within the first month due to rich metadata, image optimization, and structured URLs. With a streamlined checkout and branded UX, the site supports long-term growth and scalability for digital fragrance sales.
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