Healthcare Recruitment
ABC Fitness
ABC Fitness, a premium software provider for gyms and studios, partnered with us to overhaul its fragmented web presence.
With three distinct websites catering to diverse audiences, the lack of cohesive branding, inconsistent user experiences, and declining conversions posed significant challenges.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Digital Strategy UI/UX Design Full-stack Development WordPress CMS Copywriting Search Engine Optimization Hubspot Integration
The Objective.
Boston Dynamics is the global leader in robotic technology, pushing the limits in mobility, dexterity, and intelligence.
Their previous site was not quite as advanced.
They needed a website that engages B2B customers, positions them as the industry leader they are, and sells more robots.
The Results
“Huemor stepped up big time for a project with a short timeline, many stakeholders, and hundreds of moving parts.”
Jeffrey Kingman
Lead Project Manager, ABC Fitness
01. Planning
A Plan To Help ABC Fitness Flex Its Digital Muscles.
The goal was to create a unified web ecosystem that enhances brand recognition, simplifies navigation, and boosts conversions.
By developing a cohesive design system, optimizing lead generation processes, and tailoring each site to its unique audience, we aimed to position ABC Fitness as a leader in fitness technology. Custom backend tools were implemented to empower ABC Fitness’s internal team for efficient content management and future scalability.
02. Visual Design
From Fragmented to Focused.
ABC Fitness’s previous websites lacked a unified look, diluting its brand identity. We developed a cohesive design system with tailored aesthetics for each platform:
ABC Fitness
Premium, high-end visuals inspired by top gym brands like Equinox, targeting large multi-chain gyms.
ABC Ignite
Product-focused and modular design balanced with lifestyle imagery, appealing to a broader audience.
ABC Glofox
Vibrant and dynamic visuals for smaller studios and young entrepreneurs, emphasizing accessibility and innovation.
03. Navigation
A Smarter Way to Explore ABC Fitness Platforms.
Finding the right tools on ABC Fitness’s platforms used to be confusing. To fix this, we added a top-level tab for easy navigation and a mega-menu that clearly explains each platform’s features. These changes made it simpler for users to explore and find the solutions they need without frustration.
04.Conversion Optimization
The Smart Fix That Boosted Leads.
A drop in lead inquiries made it clear that ABC Fitness needed a stronger conversion strategy. To improve this, we introduced simple, hassle-free forms that let users request demos or pricing with just their email. Micro-animations were also added to showcase key product features and keep users engaged. These updates led to more inquiries and a smoother user experience.
05. Interactive Design
Bringing Motion to the Forefront.
To better serve ABC Fitness’s users, we built custom features that made the content more engaging. The ABC Ignite Self-Selection Tool lets users choose their path based on business size, while GlowFox’s dynamic scrolling modules combine visuals and videos with easy backend updates. These changes ultimately helped users find the right solutions faster.
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