Construction & Industrial Safety
Hysafe
HySafe specializes in custom fall protection solutions for industries like construction, manufacturing, and transportation. Their products aren’t off-the-shelf purchases—you have to request a quote to get tailored safety solutions.
However, their old website wasn’t doing them any favors. It was confusing, lacked detailed information about their systems, and didn’t clearly showcase how their equipment was used in real-world job sites. On top of that, mobile usability was a nightmare, making it difficult for potential customers to navigate or understand what HySafe truly offered.
They needed something better – and they needed it fast.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Digital Strategy, Logo Design, UI/UX Design, Full-stack Development ,WordPress, CMS Branding, Copywriting, Search Engine Optimization, Salesforce Integration
The Objective.
Boston Dynamics is the global leader in robotic technology, pushing the limits in mobility, dexterity, and intelligence.
Their previous site was not quite as advanced.
They needed a website that engages B2B customers, positions them as the industry leader they are, and sells more robots.
The Results
“They were a passionate and knowledgeable team of experts. There was a great balance between appropriate push back (based on industry experience and best practice) and being responsive to our needs. It was refreshing that there was no ego or attitude when we asked questions or wanted to take a different approach.”
Jill Alexander
VP of Marketing, Canopy Brands
01. Planning
A Strategic Approach to a Safer, Smarter Site.
The goal was clear: create a clean, professional, and informative website highlighting HySafe’s expertise while making it easy for users to find the information they need.
The new site needed to be visually engaging, filled with real project imagery, and structured to seamlessly guide users through HySafe’s offerings.
02. Visual Design
From Inconsistent to Impactful.
Consistency was key. The design had to feel cohesive, using a mix of high-quality photography, custom icons, and an airy, sky-like background to reinforce the company’s focus on working at heights.
Animation was used sparingly—enough to enhance the experience without overwhelming the user.
ABC Fitness
Premium, high-end visuals inspired by top gym brands like Equinox, targeting large multi-chain gyms.
ABC Ignite
Product-focused and modular design balanced with lifestyle imagery, appealing to a broader audience.
ABC Glofox
Vibrant and dynamic visuals for smaller studios and young entrepreneurs, emphasizing accessibility and innovation.
03. Branding
Team Hysafe Gets a Bold Brand Refresh.
We’re not going to sugarcoat it: Team Hysafe identity was dated.
They needed a fresh identity that could compete with, and stand out amongst their contemporaries. The new design introduced a bold, modern color palette of greens and blues, reinforcing innovation and reliability.
04.Homepage Experience
Designing for Clarity & Impact.
A major transformation came in how HySafe’s products and systems were displayed. Previously, the website had scattered information that didn’t clearly explain what HySafe did. The new site introduced a structured approach:
05. Navigation
Simpler Navigation = More Engaged Users.
While HySafe doesn’t sell products directly online, it still needed a way to present its catalog effectively. A dropdown module was introduced for product descriptions, key features, and part numbers, allowing customers to explore available products and effortlessly request a quote.
06. Interactive Design
From Static to Engaging.
Motion was a key factor that all of HySafe’s competitors lacked in their web experience. We knew we could leverage this to their advantage. However, the challenge was to incorporate key opportunities for interactive motion without going over the top or having it feel like a pure novelty.
Image Sliders & Scrolling Interactions
Custom Tool-Tip Module
07. Interactive Design
Don't Just Tell Them, Show Them.
A new case studies section was introduced, allowing users to browse project success stories or download full PDF versions. This helps potential customers see HiSafe’s solutions in action and understand their real-world applications.
Image Sliders & Scrolling Interactions
Custom Tool-Tip Module
World’s Largest Collection of
Case Studies
Get Started Today
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