Featured Work
Schoox
Schoox trains your teams, measures results, and develops the skills people need to pursue opportunities. The all-in-one learning and development platform provides intuitive user experiences that amplify learning and development for everyone to help employees thrive now and in the future.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Branding, Copywriting, Digital Strategy, Full-stack Development, UI/UX Design
The Objective.
Schoox is truly unmatched when it comes to learning and talent development for complex organizational structures. For learners, the people-first platform brings the magic back to learning by making it simple, rewarding, and fun.
Having recently undergone an exciting rebrand, they needed help with their website.
They needed to showcase their new (and improved) brand identity. Serving industry-leading, multinational organizations also required a secure, modern website representative of the platform’s quality and capabilities.
Testimonial
“I had an exceptional experience working with HUEMOR on a project to improve our website and add much-needed functionality. Their team’s communicative and responsive approach made the partnership incredibly smooth. The result was a significant boost in our user engagement and a noticeable improvement in usability.”
Matthew Engstrom, VP of Marketing, Digital Remedy
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
Schoox wanted a modern, colorful aesthetic to match the new branding for their website. Using a balanced combination of purples, blues, and pinks, it feels fresh and playful yet tech-forward.
Dot elements, gradients, and colorful text add whimsy and organization throughout the design.
02. Research
Research & Discovery
Schoox caters to complex, enterprise-level organizations as well as mid-sized businesses. These companies need a customizable learning and talent development platform that fits their needs and helps them achieve business goals.
To accomplish this, we focused on differentiating the technical and functional capabilities of the platform as well as highlighting use cases and industries in the navigation.
As a brand selling engagement, we needed to represent that with interactive, user-friendly assets that draw people in.
03. Creative
Homepage
Mobile Design
Ensuring the mobile experience was as good as the desktop for the Schoox website was essential. As a software platform, the expectation is high when it comes to user experience on any device. With an abundance of graphic elements, we had to make certain everything aligns properly and the flow is uninterrupted on screens of all sizes.
Solutions Pages
Solutions pages are a critical component of the Schoox website. We improved the navigation structure making two solutions categories: use cases and industries.
Use cases include employee onboarding, frontline working training, franchise training, compliance training, and more. On these pages, users are presented with specific challenges followed by a breakdown of the features Schoox has that solve those challenges. We then go into the benefits you can expect with Schoox.
Individual industries are highlighted, including restaurant, hospitality and travel, retail, and manufacturing. These pages start by showing the solutions Schoox has for the specific industry, speaking directly to the person responsible for learning and talent development. They then have sections for the specific features and benefits that are helpful in that industry.
Mobile Experience
Balancing the desktop and mobile experience for the Skyline website was a challenging feat. The nuanced animation and effects that make the desktop experience unique require fine-tuning and balancing for the mobile experience.
Why Schoox?
There is a lot of competition when it comes to learning and talent development software platforms. Instead of an About Us, we chose Why Schoox broken down into how they are different and success stories.
The How We Are Different page gives a deep dive into customer success and satisfaction, leveraging lifestyle imagery to reinforce the human connection and people-first nature of the brand.
On the Success Stories page, users can sort by use case or industry, making it easy to make connections between what their needs are and what Schoox can deliver.
Resource Center
Careers
Finding talented and passionate employees is difficult for any business, especially for the marketing industry.
We built a more well-rounded Careers page that highlights their values and culture. Adding employee testimonials offers perspective from those directly responsible for completing the work.
Our team also used Lever’s API to create an embedded custom job board to make the application process seamless.
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