Featured Work
Encompaas
EncompaaS solves information management complexity for regulated enterprises such as financial services, life sciences, and government agencies.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Copywriting, Digital Strategy, Full-stack Development, Salesforce Integration, UI/UX Design
The Objective.
EncompaaS is trusted globally for their data regulation solutions by cultivated organizations.
Their previous site was not quite as sophisticated.
They needed a website that positions them as thought leaders, helped nurture visitors into leads, and sells more of their SaaS solutions.
Testimonial
“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website’s usability.”
Lisa Turnbull, Head of Global Marketing at EncompaaS
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
Using EncompaaS’s new branding guidelines, and inspired by their logo, the site’s design is both sleek and dynamic.
The intentional use of light and dark sections make each page easy to digest whether a user is skimming or diving deep on a particular topic.
This in combination with custom illustrations throughout delivers an engaging site that bolsters innovation.
02. Research
Research & Discovery
EncompaaS had a lot more industry savvy than their previous site lead on.
It was important to create a site that would be seen as the go-to for data regulation in the information management industry.
A major UI/UX uplift was in order.
03. Creative
Homepage
Resources
With a plethora of valuable resources to offer, it can be difficult to organize them in an intuitive way for website visitors.
There needed to be an easy sort and filter system in place.
The use of custom modules makes it easy for users to find the resource they’re looking for.
Mobile Experience
It’s crucial for schools to pay extra attention to their mobile site experience as they’re often looking to reach a younger audience.
To appeal to this, we made sure to optimize the different degree landing pages for conversions – making it a no brainer to request info.
We also added a filter and search feature on the faculty finder that made it a breeze to navigate and learn more about who may be teaching a student’s classes.
Careers
Finding talent is top of mind for all great companies.
EncompaaS wanted to make the application process for potential candidates as smooth as possible.
Using custom modules and tabs again, an applicant doesn’t even need to leave the Careers page to put their name in the hat for their dream job.
Navigation
We updated and expanded the website’s navigation to make it more obvious what Digital Remedy can do.
The addition of the “Capabilities” tab brings that visibility and allows them to rank for relevant industry terms more effectively.
Careers
Finding talented and passionate employees is difficult for any business, especially for the marketing industry.
We built a more well-rounded Careers page that highlights their values and culture. Adding employee testimonials offers perspective from those directly responsible for completing the work.
Our team also used Lever’s API to create an embedded custom job board to make the application process seamless.
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