Featured Work
Dollar Energy
Dollar Energy proudly provides assistance to households that are going through financial hardships. They’ve created a seamless grant process to ensure that those in need are able to pay their monthly basic utility bills like gas, water, wastewater, and electric services.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Branding, Copywriting, Digital Strategy, Full-stack Development, UI/UX Design
The Objective.
Dollar Energy has the goal of providing the much-needed service of offering those going through financial hardship the funds to ensure that they are able to pay their basic utility bills.
In order to do this, it was essential that their redesign created a welcoming space that’s easy to navigate and optimized for various device and browser speeds to accommodate audience demographics. It was particularly important for their mobile experience to be intuitive, as their audience relies heavily on mobile devices.
In addition to making the website more accessible, it was also crucial that a better tracking system was put in place for donations that are made to them.
Testimonial
“Huemor impressively met our nonprofit’s tight deadline for a full website redesign. Their efficient workflows, coupled with excellent collaboration from their team, brought our complex requests to life. The outcome was a visually stunning and user-friendly website. We anticipate an ongoing, post-launch support relationship with their team and wholeheartedly recommend Huemor to those seeking a well-executed project.”
Ashley Neapolitan, Communications and Content Specialist, Dollar Energy
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
Dollar Energy benefitted from introducing a lighter, happier feel to their website that welcomes not only those in need of their services but donors, as well.
Utilizing whitespace and a straightforward color palette allows for an easily navigable website with clear CTAs.
02. Research
Research & Discovery
Dollar Energy caters to individuals who are in need of financial assistance with their utilities and individuals who are looking to donate to their cause. To create a user-friendly experience for these targeted audiences, the website needed to provide a calming visual presence.
Additionally, making it easy to edit pages in the back end and creating tracking capabilities for donations was important, as well.
We accomplished creating solutions for these issues by utilizing analytics to better track donations, optimizing the site speed and the mobile website for a better user experience, and reorganizing the website so it’s not only more easily navigable but also more convenient to edit the separate pages.
03. Creative
Homepage
Mobile Design
Because Dollar Energy’s demographic relies so heavily on mobile devices, it was absolutely crucial to create a smooth mobile experience.
To guarantee that everything was accessible, we ensured that the mobile website was extremely intuitive and easy to navigate. The experience was optimized for ideal load speed times, as well.
Navigation
Programs
Eligibility Quiz
Donations
Because donations are vital to Dollar Energy, we created a custom integration with Authorize.net to capture donations directly, as well as a system to track donations through data analytics.
We made sure that it was clear where the donations go, who they help, and what the different ways to donate are. To emphasize who the donations are helping, we used lifestyle photography and testimonials from previous clients.
Careers Page
Enthusiastic employees who believe in Dollar Energy’s cause are the foundation of the company. To guarantee that they are able to find the best-qualified employees, we created custom job posts built directly in WordPress.
Additionally, we incorporated more lifestyle photos in areas like the image marquee on the top of the page and included video testimonials from current employees at Dollar Energy to showcase the benefits of working at the company.
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