Featured Work
Retrofete
Retrofete is a brand dedicated to creating fashion for women who demand to be noticed.
Overview
Client
Year
2022
Platform
WordPress
The Objective.
Retrofete had experienced explosive growth both as an organization and in popularity.
Their previous website had done a great job of helping them get to this point but was now falling short of their customer’s expectations and limiting their ability to grow.
They needed a website that could take them to the next level.
Testimonial
“Huemor impressively met our nonprofit’s tight deadline for a full website redesign. Their efficient workflows, coupled with excellent collaboration from their team, brought our complex requests to life. The outcome was a visually stunning and user-friendly website. We anticipate an ongoing, post-launch support relationship with their team and wholeheartedly recommend Huemor to those seeking a well-executed project.”
Ashley Neapolitan, Communications and Content Specialist, Dollar Energy
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
Retrofete needed to deliver a website experience with a luxury editorial feel that got customers excited.
Minimal treatments of white, black, and grey dominate the UI of the site, allowing the photography to remain the focal point.
02. Research
Research & Discovery
With a solid customer base, we started our efforts by surveying a large group of Retrofete’s most loyal customers. What we discovered was that Retrofete’s customer is driven by aspirations. They want to be the center of attention at any event they attend.
Being able to quickly and effectively find the perfect dress was absolutely essential and became huge focal point of the project.
03. Creative
Homepage
Mobile Experience
Like most e-commerce brands, mobile dominates their customer base. We made mobile our first priority, ensuring that the browsing and shopping experience was effortless.
Site Navigation
Product Category Pages
Product Page
Donations
Because donations are vital to Dollar Energy, we created a custom integration with Authorize.net to capture donations directly, as well as a system to track donations through data analytics.
We made sure that it was clear where the donations go, who they help, and what the different ways to donate are. To emphasize who the donations are helping, we used lifestyle photography and testimonials from previous clients.
Careers Page
Enthusiastic employees who believe in Dollar Energy’s cause are the foundation of the company. To guarantee that they are able to find the best-qualified employees, we created custom job posts built directly in WordPress.
Additionally, we incorporated more lifestyle photos in areas like the image marquee on the top of the page and included video testimonials from current employees at Dollar Energy to showcase the benefits of working at the company.
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