Featured Work
Better Cloud
Modern businesses run on dozens of SaaS products, BetterCloud helps streamline activation, deactivation, and security to simplify the management of a company’s entire technology stack.
Overview
Client
Year
2020
Platform
WordPress
Key Services
Copywriting, Digital Strategy, Full-stack Development, Lever Integration, Salesforce Integration, UI/UX Design
The Objective.
BetterCloud’s mission is to simplify SaaS operations for every modern business.
Accomplishing this is nuanced and technical. As a result, the language on their website and its overall structure had become cumbersome and confusing.
They needed a website that aligned with their mission, better educated their customers, and improved the buying experience.
Testimonial
“Something I found most unique about Huemor is how much they care in the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”
Jenny Lee, Creative Director at BetterCloud
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
02. Research
Research & Discovery
BetterCloud serves a number of different industries. In general, however, their ideal persona falls within operations or IT.
For the IT professional we needed to make the technical details easy to access and readily available. For operations, we needed to educate on how the product can save time and money for an organization.
This led to us greatly expanding on key landing pages, as well as a complete rehaul of their resources section.
03. Creative
Homepage
Mobile Experience
While mobile wasn’t their greatest driver of demo requests, it was a channel used nearly as much as desktop. The assumption was that people browsed only on mobile, and bought on desktop. After the redesign, we saw mobile initiated demo’s increase by 107.4%.
Site Navigation
Case Studies
Product Pages
Customer Center
Resource Center
The resource center contains hundreds of helpful articles targeted towards IT professionals and operations managers. It is the number one driving factor for brand awareness and generates over 100k organic search visits per month.
We wanted to create a uniform look and feel for their post feeds, as well as making it easy to sift through all of the information they had available.
About Us
Technology companies can often have the perception of being cold. We wanted to break that perception with their about page.
Highlighting their mission, values, and charitable acts is not only attractive to prospective clients, it helps build confidence in future employees.
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