Featured Work
Luseta Beauty
Luseta Beauty makes natural, salon-quality hair care affordable for everyone, everywhere, every hair.
Overview
Client
Year
2021
Platform
WordPress
The Objective.
Luseta is sold in multiple digital and brick-and-mortar stores, while this is great for brand awareness, sales on their flagship ecommerce store had suffered.
Their store lacked a lot of functionality they desired, and overall, didn’t feel like a true destination for visitors.
To maximize profits, they needed to give people a reason to shop in their store instead of through channels like Amazon.
Testimonial
“Huemor impressively met our nonprofit’s tight deadline for a full website redesign. Their efficient workflows, coupled with excellent collaboration from their team, brought our complex requests to life. The outcome was a visually stunning and user-friendly website. We anticipate an ongoing, post-launch support relationship with their team and wholeheartedly recommend Huemor to those seeking a well-executed project.”
Ashley Neapolitan, Communications and Content Specialist, Dollar Energy
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
Luseta Beauty’s design is light, fun, and colorful.
With a natural product it was important their product photography depicted that. We also sought ways to combine product photography, lifestyle photography, and custom illustration in a way in which it felt unified instead of competing for attention.
02. Research
Research & Discovery
After surveying dozens of customers we identified that the core reason they chose to try Luseta was their natural ingredients. It was imperative that we highlighted these in various ways throughout the site both visually and in writing.
What kept them around was the fact that the product actually worked really well, so we knew that once we got them to buy for the first time, the next time wouldn’t be a challenge.
03. Creative
Homepage
Mobile Experience
Like most e-commerce brands, mobile dominates their customer base. We made mobile our first priority, ensuring that the browsing and shopping experience was effortless.
Site Navigation
Product Pages
Quiz
Rewards
With customers being able to purchase Luseta’s product at a number of different places, we felt that implementing a well-constructed rewards system would help incentivize customers to purchase directly from them.
Ultimately, this rewards program has increased the overall lifetime value of each customer and has improved repeat purchases by 84.2%.
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