Featured Work
Criminal Lawyers in Saskatchewan
Over a short yet high-impact SEO campaign, a criminal lawyer in Saskatchewan, operating throughout, witnessed a dramatic 264.86% increase in organic traffic and earned 413,000 search impressions between March 1, 2024, and August 31, 2024. With a data-driven strategy targeting competitive search terms like “Criminal Lawyers in Saskatchewan” and “DUI Impaired Lawyer Canada”, we helped this legal group rise in rankings, drive more qualified leads, and increase visibility across a wide provincial region.
Project Details
The client is a well-established Canadian law firm offering criminal defence services across Saskatchewan, including representation for DUI charges, assault cases, drug offences, and more. Despite their experience and legal excellence, they were struggling to gain traction in search engines. Their online presence lacked the optimization needed to compete against other firms with a stronger digital foothold. They came to us with the objective of building greater online visibility across Saskatchewan, increasing organic leads, and targeting local and national searches related to criminal defence and impaired driving laws in Canada.
The Problem
Prior to our engagement, the website had limited reach in organic search and was barely visible for key practice-related queries. Pages targeting “Criminal Lawyers in Saskatchewan” and “DUI Impaired Lawyer Canada” were either non-existent or buried deep in the search results. The site was outdated and technically unprepared for modern SEO performance benchmarks. Critical issues such as broken internal links, crawl depth inefficiencies, slow mobile load times, and missing structured data were all holding the site back. Content was also lacking in legal depth, authority, and local relevance—essential ingredients for performance in high-stakes legal SEO.
The Challenges
We faced multiple challenges from the outset, including building SEO strength across a broad geographical area, improving local signals in multiple cities, and elevating the website above national competitors targeting impaired driving terms. The firm’s criminal law niche required strict adherence to factual accuracy and tone sensitivity, particularly when addressing complex legal matters like DUI laws in Canada. On top of that, a relatively short six-month campaign window meant there was no room for delay—every fix and strategy needed to be precise and ROI-focused.
Our Approach to the Solution
SEO Audit
We began by conducting a comprehensive SEO audit using Screaming Frog, SEMrush, and Ahrefs. The audit identified crawl errors, poor mobile usability, uncompressed images, missing ALT attributes, and thin service page content. Indexing issues were also present due to duplicate tags and improper canonicalization. This diagnostic phase gave us a clear roadmap for resolving technical barriers while informing our content and keyword approach.
The Result
By the end of the six-month campaign window—March 1 to August 31, 2024—Criminal Lawyers in Saskatchewan had seen an organic traffic increase of 264.86%, alongside over 413,000 impressions. The site climbed into top 3 positions for “Criminal Lawyers in Saskatchewan” and began ranking nationally for “DUI Impaired Lawyer Canada.” In addition, their presence in Google’s local results improved in cities like Regina and Saskatoon, leading to a significant rise in phone inquiries and consultation bookings from clients across the province.
The Need for SEO for Your Website
If your law firm isn’t appearing in search results, you’re missing valuable client opportunities. As shown in the Saskatchewan case study, a targeted SEO campaign can rapidly elevate your online visibility—even for regional firms. By optimizing technical performance, producing search-focused content, and building authority through backlinks, you can attract more qualified traffic and build trust with potential clients. SEO turns your website into a lead-generating asset. For law firms aiming to grow online, SEO isn’t optional – it’s the key to standing out in a crowded digital marketplace.
Technical Issue Fixing
Our development team moved quickly to fix foundational SEO problems. They cleaned up broken links, implemented responsive mobile designs, compressed assets to improve speed, and corrected schema markup to help Google better understand legal service pages. Javascript rendering issues that previously blocked crawling were also resolved, improving crawl budgets and user accessibility across mobile and desktop devices.
The Result
By the end of the six-month campaign window—March 1 to August 31, 2024—Criminal Lawyers in Saskatchewan had seen an organic traffic increase of 264.86%, alongside over 413,000 impressions. The site climbed into top 3 positions for “Criminal Lawyers in Saskatchewan” and began ranking nationally for “DUI Impaired Lawyer Canada.” In addition, their presence in Google’s local results improved in cities like Regina and Saskatoon, leading to a significant rise in phone inquiries and consultation bookings from clients across the province.
The Need for SEO for Your Website
If your law firm isn’t appearing in search results, you’re missing valuable client opportunities. As shown in the Saskatchewan case study, a targeted SEO campaign can rapidly elevate your online visibility—even for regional firms. By optimizing technical performance, producing search-focused content, and building authority through backlinks, you can attract more qualified traffic and build trust with potential clients. SEO turns your website into a lead-generating asset. For law firms aiming to grow online, SEO isn’t optional – it’s the key to standing out in a crowded digital marketplace.
Keyword Research
Our keyword research team then built a cluster strategy centered on “Criminal Lawyers in Saskatchewan” and “DUI Impaired Lawyer Canada.” We expanded into related terms like “Saskatchewan DUI lawyer,” “criminal defence lawyer Regina,” and “impaired driving penalties Canada.” These keyword groups informed both the internal site structure and the topics for new content creation. We focused on user intent, identifying what people were actually searching for before contacting a criminal lawyer—and built content around those needs.
The Result
By the end of the six-month campaign window—March 1 to August 31, 2024—Criminal Lawyers in Saskatchewan had seen an organic traffic increase of 264.86%, alongside over 413,000 impressions. The site climbed into top 3 positions for “Criminal Lawyers in Saskatchewan” and began ranking nationally for “DUI Impaired Lawyer Canada.” In addition, their presence in Google’s local results improved in cities like Regina and Saskatoon, leading to a significant rise in phone inquiries and consultation bookings from clients across the province.
The Need for SEO for Your Website
If your law firm isn’t appearing in search results, you’re missing valuable client opportunities. As shown in the Saskatchewan case study, a targeted SEO campaign can rapidly elevate your online visibility—even for regional firms. By optimizing technical performance, producing search-focused content, and building authority through backlinks, you can attract more qualified traffic and build trust with potential clients. SEO turns your website into a lead-generating asset. For law firms aiming to grow online, SEO isn’t optional – it’s the key to standing out in a crowded digital marketplace.
Content Writing
Content production was a crucial piece of this campaign. Our legal writers crafted new landing pages for major criminal defence services in key Saskatchewan locations, while also creating blog posts addressing legal FAQs and process-based queries. Some top-performing articles included “Understanding DUI Charges in Saskatchewan” and “How to Choose a Criminal Lawyer in Canada.” All content was optimized for readability, snippet eligibility, and conversions—balancing legal clarity with persuasive language to generate real client inquiries.
The Result
By the end of the six-month campaign window—March 1 to August 31, 2024—Criminal Lawyers in Saskatchewan had seen an organic traffic increase of 264.86%, alongside over 413,000 impressions. The site climbed into top 3 positions for “Criminal Lawyers in Saskatchewan” and began ranking nationally for “DUI Impaired Lawyer Canada.” In addition, their presence in Google’s local results improved in cities like Regina and Saskatoon, leading to a significant rise in phone inquiries and consultation bookings from clients across the province.
The Need for SEO for Your Website
If your law firm isn’t appearing in search results, you’re missing valuable client opportunities. As shown in the Saskatchewan case study, a targeted SEO campaign can rapidly elevate your online visibility—even for regional firms. By optimizing technical performance, producing search-focused content, and building authority through backlinks, you can attract more qualified traffic and build trust with potential clients. SEO turns your website into a lead-generating asset. For law firms aiming to grow online, SEO isn’t optional – it’s the key to standing out in a crowded digital marketplace.
On-Page SEO
We followed with a full on-page SEO overhaul. Each page was optimized with newly researched title tags, unique meta descriptions, keyword-integrated subheadings, internal linking refinements, and image ALT attributes. URL slugs were simplified and structured for both users and search engines, and schema markup was added across key service pages. The goal was to ensure that every element of the site worked together to enhance keyword visibility and local relevance.
The Result
By the end of the six-month campaign window—March 1 to August 31, 2024—Criminal Lawyers in Saskatchewan had seen an organic traffic increase of 264.86%, alongside over 413,000 impressions. The site climbed into top 3 positions for “Criminal Lawyers in Saskatchewan” and began ranking nationally for “DUI Impaired Lawyer Canada.” In addition, their presence in Google’s local results improved in cities like Regina and Saskatoon, leading to a significant rise in phone inquiries and consultation bookings from clients across the province.
The Need for SEO for Your Website
If your law firm isn’t appearing in search results, you’re missing valuable client opportunities. As shown in the Saskatchewan case study, a targeted SEO campaign can rapidly elevate your online visibility—even for regional firms. By optimizing technical performance, producing search-focused content, and building authority through backlinks, you can attract more qualified traffic and build trust with potential clients. SEO turns your website into a lead-generating asset. For law firms aiming to grow online, SEO isn’t optional – it’s the key to standing out in a crowded digital marketplace.
Off-Page SEO
To support off-page authority, we launched a targeted backlink campaign focused on quality and contextual relevance. We secured guest posts from Canadian law blogs and regional publications, placed niche edits in relevant articles, and built citations in legal directories to strengthen local signals. We also worked alongside the client’s social media team to promote branded content across platforms like LinkedIn and Facebook, reinforcing trust factors and generating referral traffic.
The Result
By the end of the six-month campaign window—March 1 to August 31, 2024—Criminal Lawyers in Saskatchewan had seen an organic traffic increase of 264.86%, alongside over 413,000 impressions. The site climbed into top 3 positions for “Criminal Lawyers in Saskatchewan” and began ranking nationally for “DUI Impaired Lawyer Canada.” In addition, their presence in Google’s local results improved in cities like Regina and Saskatoon, leading to a significant rise in phone inquiries and consultation bookings from clients across the province.
The Need for SEO for Your Website
If your law firm isn’t appearing in search results, you’re missing valuable client opportunities. As shown in the Saskatchewan case study, a targeted SEO campaign can rapidly elevate your online visibility—even for regional firms. By optimizing technical performance, producing search-focused content, and building authority through backlinks, you can attract more qualified traffic and build trust with potential clients. SEO turns your website into a lead-generating asset. For law firms aiming to grow online, SEO isn’t optional – it’s the key to standing out in a crowded digital marketplace.
Reporting
Throughout the campaign, we maintained consistent reporting through monthly dashboards and strategy calls. Reports included traffic trends, keyword position tracking, backlink metrics, and Google Business Profile performance. The client was able to track changes in real-time and monitor how optimizations translated into increased visibility and client engagement.
The Result
By the end of the six-month campaign window—March 1 to August 31, 2024—Criminal Lawyers in Saskatchewan had seen an organic traffic increase of 264.86%, alongside over 413,000 impressions. The site climbed into top 3 positions for “Criminal Lawyers in Saskatchewan” and began ranking nationally for “DUI Impaired Lawyer Canada.” In addition, their presence in Google’s local results improved in cities like Regina and Saskatoon, leading to a significant rise in phone inquiries and consultation bookings from clients across the province.
The Need for SEO for Your Website
If your law firm isn’t appearing in search results, you’re missing valuable client opportunities. As shown in the Saskatchewan case study, a targeted SEO campaign can rapidly elevate your online visibility—even for regional firms. By optimizing technical performance, producing search-focused content, and building authority through backlinks, you can attract more qualified traffic and build trust with potential clients. SEO turns your website into a lead-generating asset. For law firms aiming to grow online, SEO isn’t optional – it’s the key to standing out in a crowded digital marketplace.
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