Featured Work
Family Lawyer in Winnipeg
We partnered with a well-established family law firm in Winnipeg to revamp their online presence and improve visibility for highly competitive legal search terms. With focused SEO implementation, the firm saw a 650.66% surge in organic traffic and earned 431,000 impressions between June 1, 2023, and May 31, 2024. They now rank prominently for industry-critical keywords like “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg”, and have positioned themselves.
Project Details
The client is a respected Canadian law firm offering a full range of family law services in Winnipeg, including divorce, child custody, spousal support, and property division. Though their legal team had an excellent reputation locally, their website was underperforming in organic search. Competing law firms were capturing the bulk of high-intent traffic due to better SEO positioning, leaving this firm with minimal online leads. They approached us to build a results-driven SEO strategy that would increase visibility, attract local prospects, and generate more consultations through Google search.
The Problem
When our collaboration began, the firm’s website lacked authority and keyword visibility. Core phrases like “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg” were not ranking, and the existing content was too generic to perform well in search results. On the technical side, we uncovered crawl issues, inconsistent metadata, and a sluggish site speed—all contributing to poor indexation and a lack of user engagement. The mobile experience was also outdated, limiting accessibility for prospective clients browsing on their phones. To compete in a saturated market like Winnipeg, these issues had to be addressed quickly and thoroughly.
The Challenges
This project required strategic collaboration across multiple teams. From content creation to technical development and off-page SEO, every component had to align. We were up against long-standing firms with strong digital footprints and decades of online authority. The legal niche is notoriously competitive in organic search, so the bar was high. Our biggest challenges involved correcting deep-rooted SEO errors, producing legally accurate yet optimized content, and building topical authority from the ground up while navigating local search ranking factors.
Our Approach to the Solution
SEO Audit
We started with a detailed SEO audit using tools such as SEMrush, Screaming Frog, and Ahrefs. The audit revealed a range of critical issues, including broken internal links, indexation gaps, outdated page structures, and missing or duplicate metadata. The site also lacked schema markup and had limited keyword optimization. Page speed and mobile usability scores were below recommended thresholds, which negatively affected both rankings and user retention. These insights formed the basis of our corrective roadmap.
The Result
Over the 12-month period from June 1, 2023, to May 31, 2024, we helped the firm achieve a 650.66% increase in organic traffic and generate 431,000 impressions in Google Search. The firm reached the top 3 rankings for both “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg,” and successfully appeared in Google’s Local 3-Pack, capturing the attention of searchers ready to book consultations. As a result, the law firm saw a substantial rise in contact form submissions and phone calls, and firmly established itself as a leading family law practice in the Winnipeg area.
The Need for SEO for Your Website
In today’s competitive legal market, visibility is everything. As demonstrated in the Family Lawyer Winnipeg case, a strong SEO strategy can transform your website from a static page into a lead-generating powerhouse. By fixing technical issues, creating relevant content, and building authority, SEO helps your firm rank higher for high-intent searches and attract more qualified clients. It’s not just about traffic—it’s about building trust, credibility, and sustained growth online. If you want your law firm to stand out and thrive, SEO is the foundation you can’t afford to ignore.
Technical Issue Fixing
Our development team prioritized fixing technical bottlenecks. They cleaned up redirect chains, repaired broken links, implemented canonical tags, and optimized page load speed to meet modern performance standards. JavaScript rendering issues were resolved, and the website was made fully mobile-friendly, ensuring smooth access across all device types. These enhancements created a solid SEO foundation and improved overall site health.
The Result
Over the 12-month period from June 1, 2023, to May 31, 2024, we helped the firm achieve a 650.66% increase in organic traffic and generate 431,000 impressions in Google Search. The firm reached the top 3 rankings for both “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg,” and successfully appeared in Google’s Local 3-Pack, capturing the attention of searchers ready to book consultations. As a result, the law firm saw a substantial rise in contact form submissions and phone calls, and firmly established itself as a leading family law practice in the Winnipeg area.
The Need for SEO for Your Website
In today’s competitive legal market, visibility is everything. As demonstrated in the Family Lawyer Winnipeg case, a strong SEO strategy can transform your website from a static page into a lead-generating powerhouse. By fixing technical issues, creating relevant content, and building authority, SEO helps your firm rank higher for high-intent searches and attract more qualified clients. It’s not just about traffic—it’s about building trust, credibility, and sustained growth online. If you want your law firm to stand out and thrive, SEO is the foundation you can’t afford to ignore.
Keyword Research
With technical issues resolved, we moved on to in-depth keyword research. We focused on ranking the site for high-value, localized search terms—especially “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg.” After analyzing search intent, user trends, and competitor performance, we built a keyword strategy that grouped terms into topical clusters tied to core legal services. This structure ensured that both Google and users could easily navigate the site and understand the services being offered.
The Result
Over the 12-month period from June 1, 2023, to May 31, 2024, we helped the firm achieve a 650.66% increase in organic traffic and generate 431,000 impressions in Google Search. The firm reached the top 3 rankings for both “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg,” and successfully appeared in Google’s Local 3-Pack, capturing the attention of searchers ready to book consultations. As a result, the law firm saw a substantial rise in contact form submissions and phone calls, and firmly established itself as a leading family law practice in the Winnipeg area.
The Need for SEO for Your Website
In today’s competitive legal market, visibility is everything. As demonstrated in the Family Lawyer Winnipeg case, a strong SEO strategy can transform your website from a static page into a lead-generating powerhouse. By fixing technical issues, creating relevant content, and building authority, SEO helps your firm rank higher for high-intent searches and attract more qualified clients. It’s not just about traffic—it’s about building trust, credibility, and sustained growth online. If you want your law firm to stand out and thrive, SEO is the foundation you can’t afford to ignore.
Content Writing
Content creation was central to our success. Our legal content team developed service pages tailored to client needs while also targeting our chosen keywords naturally. We created FAQs, blog articles, and landing pages that addressed common client concerns—like child custody rights or the process of filing for divorce in Manitoba. All content was structured to increase visibility in featured snippets and improve time-on-site through engaging formatting, visuals, and clear calls-to-action. Legal accuracy and clarity were strictly maintained to uphold the firm’s professionalism.
The Result
Over the 12-month period from June 1, 2023, to May 31, 2024, we helped the firm achieve a 650.66% increase in organic traffic and generate 431,000 impressions in Google Search. The firm reached the top 3 rankings for both “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg,” and successfully appeared in Google’s Local 3-Pack, capturing the attention of searchers ready to book consultations. As a result, the law firm saw a substantial rise in contact form submissions and phone calls, and firmly established itself as a leading family law practice in the Winnipeg area.
The Need for SEO for Your Website
In today’s competitive legal market, visibility is everything. As demonstrated in the Family Lawyer Winnipeg case, a strong SEO strategy can transform your website from a static page into a lead-generating powerhouse. By fixing technical issues, creating relevant content, and building authority, SEO helps your firm rank higher for high-intent searches and attract more qualified clients. It’s not just about traffic—it’s about building trust, credibility, and sustained growth online. If you want your law firm to stand out and thrive, SEO is the foundation you can’t afford to ignore.
On-Page SEO
We then optimized each page for on-page SEO. This included refining title tags and meta descriptions with relevant keywords, enhancing internal linking strategies, optimizing images with ALT text and compression, and applying schema markup for local business and legal services. URLs were cleaned up and made search-friendly, and we incorporated structured data to improve the site’s appearance in rich results.
The Result
Over the 12-month period from June 1, 2023, to May 31, 2024, we helped the firm achieve a 650.66% increase in organic traffic and generate 431,000 impressions in Google Search. The firm reached the top 3 rankings for both “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg,” and successfully appeared in Google’s Local 3-Pack, capturing the attention of searchers ready to book consultations. As a result, the law firm saw a substantial rise in contact form submissions and phone calls, and firmly established itself as a leading family law practice in the Winnipeg area.
The Need for SEO for Your Website
In today’s competitive legal market, visibility is everything. As demonstrated in the Family Lawyer Winnipeg case, a strong SEO strategy can transform your website from a static page into a lead-generating powerhouse. By fixing technical issues, creating relevant content, and building authority, SEO helps your firm rank higher for high-intent searches and attract more qualified clients. It’s not just about traffic—it’s about building trust, credibility, and sustained growth online. If you want your law firm to stand out and thrive, SEO is the foundation you can’t afford to ignore.
Off-Page SEO
Our off-page SEO strategy focused on building digital authority. We executed guest posting campaigns on reputable Canadian legal blogs and news outlets, earned niche backlinks through content outreach, and ensured the firm was listed in all relevant local directories. We also strengthened social signals by aligning SEO efforts with branded activity on platforms like Facebook, LinkedIn, and Twitter. This reinforced the firm’s credibility across the web and contributed to higher search engine trust.
The Result
Over the 12-month period from June 1, 2023, to May 31, 2024, we helped the firm achieve a 650.66% increase in organic traffic and generate 431,000 impressions in Google Search. The firm reached the top 3 rankings for both “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg,” and successfully appeared in Google’s Local 3-Pack, capturing the attention of searchers ready to book consultations. As a result, the law firm saw a substantial rise in contact form submissions and phone calls, and firmly established itself as a leading family law practice in the Winnipeg area.
The Need for SEO for Your Website
In today’s competitive legal market, visibility is everything. As demonstrated in the Family Lawyer Winnipeg case, a strong SEO strategy can transform your website from a static page into a lead-generating powerhouse. By fixing technical issues, creating relevant content, and building authority, SEO helps your firm rank higher for high-intent searches and attract more qualified clients. It’s not just about traffic—it’s about building trust, credibility, and sustained growth online. If you want your law firm to stand out and thrive, SEO is the foundation you can’t afford to ignore.
Reporting
Finally, we provided monthly reporting to ensure transparency and track progress. Reports included insights into organic traffic growth, keyword ranking changes, backlink acquisition, and updates from the Google Business Profile. The client had access to a real-time dashboard, allowing them to monitor their online performance anytime and see measurable improvements in visibility and engagement.
The Result
Over the 12-month period from June 1, 2023, to May 31, 2024, we helped the firm achieve a 650.66% increase in organic traffic and generate 431,000 impressions in Google Search. The firm reached the top 3 rankings for both “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg,” and successfully appeared in Google’s Local 3-Pack, capturing the attention of searchers ready to book consultations. As a result, the law firm saw a substantial rise in contact form submissions and phone calls, and firmly established itself as a leading family law practice in the Winnipeg area.
The Need for SEO for Your Website
In today’s competitive legal market, visibility is everything. As demonstrated in the Family Lawyer Winnipeg case, a strong SEO strategy can transform your website from a static page into a lead-generating powerhouse. By fixing technical issues, creating relevant content, and building authority, SEO helps your firm rank higher for high-intent searches and attract more qualified clients. It’s not just about traffic—it’s about building trust, credibility, and sustained growth online. If you want your law firm to stand out and thrive, SEO is the foundation you can’t afford to ignore.
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