Featured Work
Hatil Furniture
In just five months, Hatil Furniture—one of the most iconic and trusted furniture brands in Bangladesh—experienced a dramatic rise in organic visibility. Through a custom SEO strategy focused on competitive industry keywords and performance optimization, Hatil saw a 116% increase in organic traffic and over 3.57 million impressions between March 1, 2024, and July 31, 2024. By targeting high-volume search terms like “furniture price in Bangladesh”, “living room furniture in Bangladesh”, and “sofa set price in Bangladesh”, we positioned Hatil to dominate both informational and transactional queries at scale.
Project Details
Hatil is a household name in Bangladesh, known for its premium furniture collections and innovation in design. Despite being a market leader offline, the brand faced growing online competition from both local eCommerce platforms and global furniture marketplaces. While Hatil had a well-structured website with quality visuals, it was not fully optimized for organic search. The brand approached us to maximize its digital reach, rank higher for purchase-intent keywords, and outperform newer, aggressive players in the online furniture retail space.
The Problem
When we began, the Hatil website had a strong brand presence but underwhelming organic search metrics. Despite having hundreds of product and category pages, the site was not ranking prominently for key terms like “sofa set price in Bangladesh” or “furniture price in Bangladesh.” Many product pages had duplicate or thin descriptions, and category pages lacked optimized content altogether. On the technical front, slow-loading pages, missing schema markup, unoptimized mobile performance, and poorly structured URLs hindered crawlability and search engine visibility.
The Challenges
The Bangladeshi furniture market is rapidly digitizing, with both small D2C sellers and global platforms entering the space. Competing with these entities meant we had to rapidly scale Hatil’s organic footprint. The site had large-scale content and technical issues, and we had to address them without disrupting ongoing sales or user experience. Additionally, Hatil’s existing content lacked keyword targeting and failed to answer many of the common search queries potential buyers were making. The campaign demanded detailed coordination between SEO strategists, web developers, content creators, and eCommerce teams.
Our Approach to the Solution
Keyword Research
We started with a deep SEO audit using Ahrefs, Screaming Frog, and Google Search Console. This helped us identify areas holding the site back—such as missing meta tags, slow-loading scripts, content duplication, crawl depth issues, and lack of internal linking logic. Our team reviewed the site’s Core Web Vitals performance and mobile usability across devices, which were crucial for ranking in both desktop and mobile SERPs.
The Result
By the end of the campaign—March 1, 2021, to March 31, 2022—The Business Post achieved a 175.33% growth in organic traffic, with over 100,000 impressions on search. The site ranked on the first page for “Business Newspaper in Dhaka,” and significantly improved visibility for trending terms like “Today News Bangladesh” during key news cycles. As a result, their breaking stories were frequently featured in Google’s Top Stories section, and the improved site architecture led to longer average session durations and lower bounce rates.
The Need for SEO for Your Website
This campaign for Hatil Furniture proves that even a market leader needs a sharp SEO strategy to stay ahead in the digital space. With a mix of technical precision, content authority, and off-page credibility, we transformed an under-optimized eCommerce platform into one of the most visible and search-friendly furniture websites in Bangladesh. As the company looks ahead to further digital expansion, its strong SEO foundation will support growth in new product lines, geographic markets, and omnichannel initiatives.
Technical Issue Fixing
We quickly prioritized fixing technical issues. Our development team compressed large media files, cleaned up broken links and redirects, and added structured data for products, reviews, and breadcrumb navigation. We resolved crawl anomalies, implemented lazy loading for better speed, and reorganized the sitemap to prioritize high-intent commercial pages. We also added schema for product availability, price, and rating—ensuring Hatil’s listings stood out on Google Search and Shopping tabs.
The Result
By the end of the five-month campaign window, Hatil saw a 116% increase in organic search traffic and logged 3.92 million impressions on Google. The site now ranks on the first page for multiple competitive queries including “furniture price in Bangladesh”, “sofa set price in Bangladesh”, and “living room furniture in Bangladesh.” The SEO enhancements not only brought more qualified visitors to the site, but also improved eCommerce conversions and lowered paid media dependency. Additionally, Hatil began appearing in featured snippets and product-rich results, creating more click-through opportunities from organic listings.
The Need for SEO for Your Website
This campaign for Hatil Furniture proves that even a market leader needs a sharp SEO strategy to stay ahead in the digital space. With a mix of technical precision, content authority, and off-page credibility, we transformed an under-optimized eCommerce platform into one of the most visible and search-friendly furniture websites in Bangladesh. As the company looks ahead to further digital expansion, its strong SEO foundation will support growth in new product lines, geographic markets, and omnichannel initiatives.
Keyword Research
The next phase focused on strategic keyword research. We centered our content map around core keywords like “furniture price in Bangladesh”, “living room furniture in Bangladesh”, and “sofa set price in Bangladesh”, then built a matrix of long-tail variations such as “best wooden sofa sets in BD,” “affordable bed price Dhaka,” and “modern wardrobe designs.” These terms were mapped to both existing pages and new content assets.
The Result
By the end of the five-month campaign window, Hatil saw a 116% increase in organic search traffic and logged 3.92 million impressions on Google. The site now ranks on the first page for multiple competitive queries including “furniture price in Bangladesh”, “sofa set price in Bangladesh”, and “living room furniture in Bangladesh.” The SEO enhancements not only brought more qualified visitors to the site, but also improved eCommerce conversions and lowered paid media dependency. Additionally, Hatil began appearing in featured snippets and product-rich results, creating more click-through opportunities from organic listings.
The Need for SEO for Your Website
This campaign for Hatil Furniture proves that even a market leader needs a sharp SEO strategy to stay ahead in the digital space. With a mix of technical precision, content authority, and off-page credibility, we transformed an under-optimized eCommerce platform into one of the most visible and search-friendly furniture websites in Bangladesh. As the company looks ahead to further digital expansion, its strong SEO foundation will support growth in new product lines, geographic markets, and omnichannel initiatives.
Content Writing
To support the keyword strategy, we produced fresh SEO content tailored to search intent. This included rewriting category pages with optimized headers and descriptions, creating educational blog posts like “Top 10 Living Room Furniture Designs in Bangladesh”, and updating product descriptions to meet Google’s product-rich content standards. Each piece was crafted to be both user-friendly and rich in search signals—featuring strong CTAs, structured data, and optimized formatting for mobile.
The Result
By the end of the five-month campaign window, Hatil saw a 116% increase in organic search traffic and logged 3.92 million impressions on Google. The site now ranks on the first page for multiple competitive queries including “furniture price in Bangladesh”, “sofa set price in Bangladesh”, and “living room furniture in Bangladesh.” The SEO enhancements not only brought more qualified visitors to the site, but also improved eCommerce conversions and lowered paid media dependency. Additionally, Hatil began appearing in featured snippets and product-rich results, creating more click-through opportunities from organic listings.
The Need for SEO for Your Website
This campaign for Hatil Furniture proves that even a market leader needs a sharp SEO strategy to stay ahead in the digital space. With a mix of technical precision, content authority, and off-page credibility, we transformed an under-optimized eCommerce platform into one of the most visible and search-friendly furniture websites in Bangladesh. As the company looks ahead to further digital expansion, its strong SEO foundation will support growth in new product lines, geographic markets, and omnichannel initiatives.
On-Page SEO
On-page SEO was systematically applied across every page. We updated meta titles and descriptions, revised header tags for keyword clarity, added internal links between related collections, and optimized all media with descriptive ALT tags. Canonical tags were used to manage duplicate content, and URL slugs were restructured to follow keyword-first naming conventions for better readability and indexation.
The Result
By the end of the five-month campaign window, Hatil saw a 116% increase in organic search traffic and logged 3.92 million impressions on Google. The site now ranks on the first page for multiple competitive queries including “furniture price in Bangladesh”, “sofa set price in Bangladesh”, and “living room furniture in Bangladesh.” The SEO enhancements not only brought more qualified visitors to the site, but also improved eCommerce conversions and lowered paid media dependency. Additionally, Hatil began appearing in featured snippets and product-rich results, creating more click-through opportunities from organic listings.
The Need for SEO for Your Website
This campaign for Hatil Furniture proves that even a market leader needs a sharp SEO strategy to stay ahead in the digital space. With a mix of technical precision, content authority, and off-page credibility, we transformed an under-optimized eCommerce platform into one of the most visible and search-friendly furniture websites in Bangladesh. As the company looks ahead to further digital expansion, its strong SEO foundation will support growth in new product lines, geographic markets, and omnichannel initiatives.
Off-Page SEO
Off-page efforts focused on building brand authority. We earned backlinks from design blogs, local lifestyle magazines, and Bangladesh-based interior décor forums. We also ran a digital PR push to secure mentions on business directories and publications covering furniture trends in South Asia. Directory listings were claimed and optimized to reflect Hatil’s accurate business information across platforms. Our collaboration with Hatil’s social media team ensured that content updates, blog posts, and collection launches were regularly shared across Facebook, Instagram, and YouTube for added engagement and SEO amplification.
The Result
By the end of the five-month campaign window, Hatil saw a 116% increase in organic search traffic and logged 3.92 million impressions on Google. The site now ranks on the first page for multiple competitive queries including “furniture price in Bangladesh”, “sofa set price in Bangladesh”, and “living room furniture in Bangladesh.” The SEO enhancements not only brought more qualified visitors to the site, but also improved eCommerce conversions and lowered paid media dependency. Additionally, Hatil began appearing in featured snippets and product-rich results, creating more click-through opportunities from organic listings.
The Need for SEO for Your Website
This campaign for Hatil Furniture proves that even a market leader needs a sharp SEO strategy to stay ahead in the digital space. With a mix of technical precision, content authority, and off-page credibility, we transformed an under-optimized eCommerce platform into one of the most visible and search-friendly furniture websites in Bangladesh. As the company looks ahead to further digital expansion, its strong SEO foundation will support growth in new product lines, geographic markets, and omnichannel initiatives.
Reporting
Monthly reports detailed improvements across keyword rankings, organic traffic, top-performing URLs, CTR, bounce rate, and overall visibility. We also tracked brand search volume and user behavior data, helping Hatil’s internal marketing team evaluate performance against in-store promotions and seasonal demand.
The Result
By the end of the five-month campaign window, Hatil saw a 116% increase in organic search traffic and logged 3.92 million impressions on Google. The site now ranks on the first page for multiple competitive queries including “furniture price in Bangladesh”, “sofa set price in Bangladesh”, and “living room furniture in Bangladesh.” The SEO enhancements not only brought more qualified visitors to the site, but also improved eCommerce conversions and lowered paid media dependency. Additionally, Hatil began appearing in featured snippets and product-rich results, creating more click-through opportunities from organic listings.
The Need for SEO for Your Website
This campaign for Hatil Furniture proves that even a market leader needs a sharp SEO strategy to stay ahead in the digital space. With a mix of technical precision, content authority, and off-page credibility, we transformed an under-optimized eCommerce platform into one of the most visible and search-friendly furniture websites in Bangladesh. As the company looks ahead to further digital expansion, its strong SEO foundation will support growth in new product lines, geographic markets, and omnichannel initiatives.
World’s Largest Collection of
Case Studies
Get Started Today
Your Website Is Your Marketing Foundation.
Investing in digital marketing without having a great website will only result in lost time, lost revenue, and poor brand perception.
Once your website is ready for prime time, you need to make sure that search engines give it the attention it deserves!
Ready to take advantage of SEO strategy?
Good, because we’re ready to help.
