Featured Work
Jones Swenson Auctions Sees
In just six months, Jones Swenson Auctions, one of Texas’s most reputable auction companies, experienced a dramatic surge in organic visibility thanks to a comprehensive SEO campaign that aligned perfectly with their niche. From January 13, 2024, to July 13, 2024, the site recorded an extraordinary 2,846.67% growth in organic traffic and over 265,000 impressions, powered by strategic keyword targeting like “business liquidation auctions” and “industrial equipment auctions.” This case showcases the power of digital optimization in a fast-moving, transaction-focused industry.
Project Details
Jones Swenson Auctions is a Texas-based auction firm specializing in business liquidations, industrial equipment auctions, and commercial asset recovery. While their offline reputation was rock-solid, their online presence didn’t reflect their leadership in the space. With the auction industry increasingly moving toward digital discovery and bidding, the team recognized the need to appear at the top of search results for high-converting keywords that would attract decision-makers and asset sellers across Texas and beyond
The Problem
At the start of the campaign, the company’s website had minimal visibility for the most important keywords in its industry. Competitor sites with inferior credentials were consistently outranking them, largely due to better-optimized content and stronger backlink profiles. Critical auction-specific search terms like “business liquidation auctions” and “industrial equipment auctions” showed poor rankings or no visibility at all. Additionally, the site suffered from slow load times, missing technical optimizations, and weak internal linking—factors that were hampering performance and limiting lead flow.
The Challenges
Auction-based businesses often have limited windows to market events and listings. That time sensitivity created an urgency to not just improve rankings but do so quickly. Moreover, the site lacked topical authority in Google’s eyes, making it harder to earn trust and visibility. The content needed to address both buyers and sellers, and speak to B2B and B2C audiences simultaneously. Building scalable systems while also delivering quick wins became our top priority.
Our Approach to the Solution
SEO Audit
The campaign started with a full-scale SEO audit using tools like Ahrefs, Screaming Frog, and SEMrush. We diagnosed issues across the site, including crawl errors, broken pages, thin service content, missing structured data, and a lack of keyword optimization across auction pages. We also analyzed competitor strategies and backlink sources to understand the gaps and opportunities.
The Result
By July 13, 2024, the campaign delivered incredible results. Jones Swenson Auctions saw a 2,846.67% increase in organic traffic, and 265,000 impressions from organic search. Keywords like “business liquidation auctions” and “industrial equipment auctions” secured top-5 positions, dramatically improving the firm’s visibility among business owners, buyers, and investors. The surge in targeted traffic led to record online registrations and inquiries, particularly from regions where they previously had little presence.
The Need for SEO for Your Website
The Jones Swenson Auctions project proves that even legacy businesses in fast-moving industries can outperform competitors through intelligent SEO. With clear goals, strategic execution, and a unified approach to technical and content optimization, the brand turned its website into a lead-generation powerhouse. For companies in the auction and asset liquidation space, this campaign is a blueprint for scaling visibility, authority, and revenue through search.
Technical Issue Fixing
From there, our technical SEO team stepped in to fix foundational issues. Indexing problems were resolved by restructuring the sitemap and improving robot.txt logic. Page speed was dramatically improved through image compression, lazy loading, and script deferral techniques. Broken internal links were repaired, redirect chains were cleaned up, and schema markup for auctions, events, and locations was added to enhance SERP appearance. Mobile optimization was prioritized to ensure smooth user experience across devices, especially for users on the go.
The Result
By July 13, 2024, the campaign delivered incredible results. Jones Swenson Auctions saw a 2,846.67% increase in organic traffic, and 265,000 impressions from organic search. Keywords like “business liquidation auctions” and “industrial equipment auctions” secured top-5 positions, dramatically improving the firm’s visibility among business owners, buyers, and investors. The surge in targeted traffic led to record online registrations and inquiries, particularly from regions where they previously had little presence.
The Need for SEO for Your Website
The Jones Swenson Auctions project proves that even legacy businesses in fast-moving industries can outperform competitors through intelligent SEO. With clear goals, strategic execution, and a unified approach to technical and content optimization, the brand turned its website into a lead-generation powerhouse. For companies in the auction and asset liquidation space, this campaign is a blueprint for scaling visibility, authority, and revenue through search.
Keyword Research
Next, we conducted keyword research centered on primary revenue-driving terms like “business liquidation auctions” and “industrial equipment auctions.” Supporting keywords were mapped to secondary pages, including asset categories like “restaurant equipment auctions,” “retail store liquidations,” and “construction equipment auctions in Texas.” These terms were selected based on monthly search volume, competition, and business alignment.
The Result
By July 13, 2024, the campaign delivered incredible results. Jones Swenson Auctions saw a 2,846.67% increase in organic traffic, and 265,000 impressions from organic search. Keywords like “business liquidation auctions” and “industrial equipment auctions” secured top-5 positions, dramatically improving the firm’s visibility among business owners, buyers, and investors. The surge in targeted traffic led to record online registrations and inquiries, particularly from regions where they previously had little presence.
The Need for SEO for Your Website
The Jones Swenson Auctions project proves that even legacy businesses in fast-moving industries can outperform competitors through intelligent SEO. With clear goals, strategic execution, and a unified approach to technical and content optimization, the brand turned its website into a lead-generation powerhouse. For companies in the auction and asset liquidation space, this campaign is a blueprint for scaling visibility, authority, and revenue through search.
Content Writing
Our content team then rewrote existing pages and created new landing pages tailored to specific auction types and service areas. We also launched an educational blog series that answered key questions from both asset sellers and prospective buyers. Topics included “How to prepare for a business liquidation auction,” and “What sells best at equipment auctions in Texas.” Each post was optimized for snippets, FAQs, and user intent, while carefully encouraging contact through strong CTAs.
The Result
By July 13, 2024, the campaign delivered incredible results. Jones Swenson Auctions saw a 2,846.67% increase in organic traffic, and 265,000 impressions from organic search. Keywords like “business liquidation auctions” and “industrial equipment auctions” secured top-5 positions, dramatically improving the firm’s visibility among business owners, buyers, and investors. The surge in targeted traffic led to record online registrations and inquiries, particularly from regions where they previously had little presence.
The Need for SEO for Your Website
The Jones Swenson Auctions project proves that even legacy businesses in fast-moving industries can outperform competitors through intelligent SEO. With clear goals, strategic execution, and a unified approach to technical and content optimization, the brand turned its website into a lead-generation powerhouse. For companies in the auction and asset liquidation space, this campaign is a blueprint for scaling visibility, authority, and revenue through search.
On-Page SEO
On-page SEO was meticulously implemented across every page. This involved writing custom title tags and compelling meta descriptions, optimizing headers for clarity and keyword inclusion, embedding relevant internal links, and adding descriptive ALT text for all auction imagery. URLs were cleaned up for SEO clarity, and structured data was tested for validation.
The Result
By July 13, 2024, the campaign delivered incredible results. Jones Swenson Auctions saw a 2,846.67% increase in organic traffic, and 265,000 impressions from organic search. Keywords like “business liquidation auctions” and “industrial equipment auctions” secured top-5 positions, dramatically improving the firm’s visibility among business owners, buyers, and investors. The surge in targeted traffic led to record online registrations and inquiries, particularly from regions where they previously had little presence.
The Need for SEO for Your Website
The Jones Swenson Auctions project proves that even legacy businesses in fast-moving industries can outperform competitors through intelligent SEO. With clear goals, strategic execution, and a unified approach to technical and content optimization, the brand turned its website into a lead-generation powerhouse. For companies in the auction and asset liquidation space, this campaign is a blueprint for scaling visibility, authority, and revenue through search.
Off-Page SEO
Off-page, our digital PR and backlink team secured placements on niche directories, industry blogs, and local business platforms. We earned high-authority backlinks through guest posts, auction event announcements, and partner mentions from associated liquidation consultants. We also built brand signals through social media amplification and Google Business Profile optimization for local visibility.
The Result
By July 13, 2024, the campaign delivered incredible results. Jones Swenson Auctions saw a 2,846.67% increase in organic traffic, and 265,000 impressions from organic search. Keywords like “business liquidation auctions” and “industrial equipment auctions” secured top-5 positions, dramatically improving the firm’s visibility among business owners, buyers, and investors. The surge in targeted traffic led to record online registrations and inquiries, particularly from regions where they previously had little presence.
The Need for SEO for Your Website
The Jones Swenson Auctions project proves that even legacy businesses in fast-moving industries can outperform competitors through intelligent SEO. With clear goals, strategic execution, and a unified approach to technical and content optimization, the brand turned its website into a lead-generation powerhouse. For companies in the auction and asset liquidation space, this campaign is a blueprint for scaling visibility, authority, and revenue through search.
Reporting
Finally, we provided detailed monthly reporting on organic traffic, keyword positions, backlink acquisition, and Google visibility. Our custom dashboard allowed Jones Swenson’s leadership to track performance trends in real time, including impressions on active auctions and visibility for geographic and service-based search queries.
The Result
By July 13, 2024, the campaign delivered incredible results. Jones Swenson Auctions saw a 2,846.67% increase in organic traffic, and 265,000 impressions from organic search. Keywords like “business liquidation auctions” and “industrial equipment auctions” secured top-5 positions, dramatically improving the firm’s visibility among business owners, buyers, and investors. The surge in targeted traffic led to record online registrations and inquiries, particularly from regions where they previously had little presence.
The Need for SEO for Your Website
The Jones Swenson Auctions project proves that even legacy businesses in fast-moving industries can outperform competitors through intelligent SEO. With clear goals, strategic execution, and a unified approach to technical and content optimization, the brand turned its website into a lead-generation powerhouse. For companies in the auction and asset liquidation space, this campaign is a blueprint for scaling visibility, authority, and revenue through search.
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