Featured Work
SEO Elevates
In just over a year, The Business Post, one of Bangladesh’s leading online newspapers, saw a significant surge in its digital reach and search engine visibility. With a targeted SEO strategy focused on high-volume news, the publication experienced a 175.33% increase in organic traffic and garnered over 103,059 search impressions between March 1, 2021, and March 31, 2022. By optimizing for essential keywords such as “Business Newspaper in Dhaka” and “Today News Bangladesh”, the publication successfully positioned itself as a reliable source for trusted journalism in an increasingly competitive online space.
Project Details
The Business Post is a Dhaka-based digital news platform known for its coverage of local business, finance, economy, and political developments. Despite its reputation for publishing accurate and timely reports, the site was not reaching its full potential on search engines. Competing publications with larger teams and longer digital histories were dominating both general and niche news keywords. The editorial team needed a strategy that would improve article visibility on Google, attract a consistent stream of readers, and drive more organic sessions to their most valuable content pieces.
The Problem
At the outset, The Business Post faced several challenges that limited its visibility in organic search results. While the newsroom was publishing high-quality journalism daily, articles were not optimized for SEO. Headlines often lacked keyword alignment, internal linking was sparse, and metadata was either missing or duplicated across multiple articles. Furthermore, the site’s technical health had gaps—Google News schema was absent, crawl errors were present, and Core Web Vitals performance metrics were below average. As a result, even breaking news articles struggled to gain traction on Google Search and Discover.
The Challenges
The digital news space is fiercely competitive, especially in a city like Dhaka where multiple outlets publish stories in real-time. For The Business Post to gain ground organically, our approach had to be both timely and technically precise. News articles needed to be indexable within minutes of publication, carry the correct schema markup, and contain SEO-friendly metadata. Additionally, the team required a systemized content workflow that allowed journalists to apply best SEO practices without disrupting the newsroom’s publishing speed. All of this had to be implemented with minimal disruption to the editorial calendar and CMS backend.
Our Approach to the Solution
SEO Audit
We began with a comprehensive SEO audit using tools like SEMrush, Ahrefs, and Screaming Frog, alongside a crawl-depth analysis to map existing content. We evaluated URL structures, sitemap accuracy, content depth, crawlability, and schema markup implementations. From this, we identified core issues—such as missing canonical tags, improper pagination on archive pages, slow loading speeds on mobile, and incomplete article markup for Google News and Discover visibility.
The Result
By the end of the campaign—March 1, 2021, to March 31, 2022—The Business Post achieved a 175.33% growth in organic traffic, with over 100,000 impressions on search. The site ranked on the first page for “Business Newspaper in Dhaka,” and significantly improved visibility for trending terms like “Today News Bangladesh” during key news cycles. As a result, their breaking stories were frequently featured in Google’s Top Stories section, and the improved site architecture led to longer average session durations and lower bounce rates.
The Need for SEO for Your Website
This campaign with The Business Post proves that even in the fast-paced world of digital journalism, SEO can be seamlessly integrated into editorial operations to deliver measurable growth. By combining technical SEO improvements with newsroom education and content structure optimization, we enabled a leading Bangladeshi news site to expand its reach, improve reader retention, and gain competitive search engine visibility. With this foundation in place, The Business Post is now primed to further dominate Bangladesh’s digital news ecosystem and establish its authority in the wider South Asian media landscape.
Technical Issue Fixing
Our technical SEO team immediately got to work. We fixed broken links and redirected outdated URLs, optimized article schema using structured data for NewsArticle, Organization, and BreadcrumbList, and improved page speed through lazy loading, image compression, and server response time adjustments. Mobile responsiveness was enhanced, and meta robots tags were cleaned up to ensure smooth indexing. These fixes created a solid foundation for both existing and future articles to be indexed rapidly and ranked appropriately.
The Result
By the end of the campaign—March 1, 2021, to March 31, 2022—The Business Post achieved a 175.33% growth in organic traffic, with over 100,000 impressions on search. The site ranked on the first page for “Business Newspaper in Dhaka,” and significantly improved visibility for trending terms like “Today News Bangladesh” during key news cycles. As a result, their breaking stories were frequently featured in Google’s Top Stories section, and the improved site architecture led to longer average session durations and lower bounce rates.
The Need for SEO for Your Website
This campaign with The Business Post proves that even in the fast-paced world of digital journalism, SEO can be seamlessly integrated into editorial operations to deliver measurable growth. By combining technical SEO improvements with newsroom education and content structure optimization, we enabled a leading Bangladeshi news site to expand its reach, improve reader retention, and gain competitive search engine visibility. With this foundation in place, The Business Post is now primed to further dominate Bangladesh’s digital news ecosystem and establish its authority in the wider South Asian media landscape.
Keyword Research
In parallel, we conducted keyword research around the terms “Business Newspaper in Dhaka” and “Today News Bangladesh”, expanding into related queries like “Bangladesh economy updates,” “Dhaka stock market news,” and “Bangladesh business headlines.” We then created a search-intent focused editorial guideline for headline writing, image optimization, and on-page SEO practices.
The Result
By the end of the campaign—March 1, 2021, to March 31, 2022—The Business Post achieved a 175.33% growth in organic traffic, with over 100,000 impressions on search. The site ranked on the first page for “Business Newspaper in Dhaka,” and significantly improved visibility for trending terms like “Today News Bangladesh” during key news cycles. As a result, their breaking stories were frequently featured in Google’s Top Stories section, and the improved site architecture led to longer average session durations and lower bounce rates.
The Need for SEO for Your Website
This campaign with The Business Post proves that even in the fast-paced world of digital journalism, SEO can be seamlessly integrated into editorial operations to deliver measurable growth. By combining technical SEO improvements with newsroom education and content structure optimization, we enabled a leading Bangladeshi news site to expand its reach, improve reader retention, and gain competitive search engine visibility. With this foundation in place, The Business Post is now primed to further dominate Bangladesh’s digital news ecosystem and establish its authority in the wider South Asian media landscape.
Content Writing
We trained the editorial team on implementing SEO-friendly headlines, subheadings, and excerpts. Each reporter was given keyword prompts and metadata templates to use during content creation. At the same time, we built evergreen content hubs such as “Latest Business Insights,” “Weekly Market Analysis,” and “Policy Watch,” designed to aggregate high-authority news pieces under targeted clusters. This helped us capture both immediate and long-tail traffic.
The Result
By the end of the campaign—March 1, 2021, to March 31, 2022—The Business Post achieved a 175.33% growth in organic traffic, with over 100,000 impressions on search. The site ranked on the first page for “Business Newspaper in Dhaka,” and significantly improved visibility for trending terms like “Today News Bangladesh” during key news cycles. As a result, their breaking stories were frequently featured in Google’s Top Stories section, and the improved site architecture led to longer average session durations and lower bounce rates.
The Need for SEO for Your Website
This campaign with The Business Post proves that even in the fast-paced world of digital journalism, SEO can be seamlessly integrated into editorial operations to deliver measurable growth. By combining technical SEO improvements with newsroom education and content structure optimization, we enabled a leading Bangladeshi news site to expand its reach, improve reader retention, and gain competitive search engine visibility. With this foundation in place, The Business Post is now primed to further dominate Bangladesh’s digital news ecosystem and establish its authority in the wider South Asian media landscape.
On-Page SEO
On-page SEO enhancements were rolled out across major sections of the site. Each article was given a custom meta title and description, images were tagged with ALT text, and internal linking was reinforced to connect related news across categories. Structured data improvements also boosted the site’s eligibility for rich results on SERPs, including “Top Stories” carousels and Discover feed entries.
The Result
By the end of the campaign—March 1, 2021, to March 31, 2022—The Business Post achieved a 175.33% growth in organic traffic, with over 100,000 impressions on search. The site ranked on the first page for “Business Newspaper in Dhaka,” and significantly improved visibility for trending terms like “Today News Bangladesh” during key news cycles. As a result, their breaking stories were frequently featured in Google’s Top Stories section, and the improved site architecture led to longer average session durations and lower bounce rates.
The Need for SEO for Your Website
This campaign with The Business Post proves that even in the fast-paced world of digital journalism, SEO can be seamlessly integrated into editorial operations to deliver measurable growth. By combining technical SEO improvements with newsroom education and content structure optimization, we enabled a leading Bangladeshi news site to expand its reach, improve reader retention, and gain competitive search engine visibility. With this foundation in place, The Business Post is now primed to further dominate Bangladesh’s digital news ecosystem and establish its authority in the wider South Asian media landscape.
Off-Page SEO
Our off-page strategy focused on enhancing trust and visibility in niche spaces. We obtained backlinks through syndication deals with regional media aggregators and contributed thought-leadership articles to South Asian business blogs. Citation consistency was ensured across online directories and news databases, while mentions on social media were amplified through strategic partnerships with industry influencers and local press forums.
The Result
By the end of the campaign—March 1, 2021, to March 31, 2022—The Business Post achieved a 175.33% growth in organic traffic, with over 100,000 impressions on search. The site ranked on the first page for “Business Newspaper in Dhaka,” and significantly improved visibility for trending terms like “Today News Bangladesh” during key news cycles. As a result, their breaking stories were frequently featured in Google’s Top Stories section, and the improved site architecture led to longer average session durations and lower bounce rates.
The Need for SEO for Your Website
This campaign with The Business Post proves that even in the fast-paced world of digital journalism, SEO can be seamlessly integrated into editorial operations to deliver measurable growth. By combining technical SEO improvements with newsroom education and content structure optimization, we enabled a leading Bangladeshi news site to expand its reach, improve reader retention, and gain competitive search engine visibility. With this foundation in place, The Business Post is now primed to further dominate Bangladesh’s digital news ecosystem and establish its authority in the wider South Asian media landscape.
Reporting
Each month, we submitted comprehensive reports detailing article performance, keyword rankings, traffic by category, and crawl diagnostics. A live editorial SEO dashboard was created to allow the team to track how specific topics and stories performed across different channels. These insights helped inform news priorities and gave the newsroom real-time feedback on what was resonating with their audience.
The Result
By the end of the campaign—March 1, 2021, to March 31, 2022—The Business Post achieved a 175.33% growth in organic traffic, with over 100,000 impressions on search. The site ranked on the first page for “Business Newspaper in Dhaka,” and significantly improved visibility for trending terms like “Today News Bangladesh” during key news cycles. As a result, their breaking stories were frequently featured in Google’s Top Stories section, and the improved site architecture led to longer average session durations and lower bounce rates.
The Need for SEO for Your Website
This campaign with The Business Post proves that even in the fast-paced world of digital journalism, SEO can be seamlessly integrated into editorial operations to deliver measurable growth. By combining technical SEO improvements with newsroom education and content structure optimization, we enabled a leading Bangladeshi news site to expand its reach, improve reader retention, and gain competitive search engine visibility. With this foundation in place, The Business Post is now primed to further dominate Bangladesh’s digital news ecosystem and establish its authority in the wider South Asian media landscape.
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