Featured Work
Star Gold
Transforming Stargold World into a High-Performing SEO-First Kitchen & Home Appliance Store.
Project Overview
Stargold World is an emerging online retailer for kitchen essentials, cookware sets, and home appliances in Bangladesh. The client needed a robust and scalable WordPress + WooCommerce platform that offered a clean UI/UX for both product discovery and conversion. The goal was to create a performance-optimized, SEO-friendly, and mobile-responsive e-commerce website capable of supporting both organic growth and digital marketing campaigns.
The Challenges
Building a scalable category and subcategory structure for a large number of SKUs. Optimizing performance for high-resolution product images. Ensuring clear CTAs, simplified checkout, and filtering options for different product types.Applying SEO best practices to compete in a saturated market of cookware & appliances. Ensuring product schema and breadcrumbs for Google visibility.
The Problems
Their previous online presence was limited to offline/retail sales and social media DMs. No digital product catalog or structured inventory. Customers couldn’t easily find or compare products like gas burners, nonstick cookware, or blenders. No setup for organic search traffic or ad tracking.
Workflow Scenario
Admin uploads products under structured categories:
Cookware Sets, Gas Burners, Kitchen Accessories, Home Appliances
Each product page contains:
Multiple images, variations (color/size), stock info
“Add to Cart” and delivery timeline
Customers filter products by price, rating, or brand.
WooCommerce handles orders and sends auto-notifications.
Admin processes order → Status updates (Processing > Shipped > Delivered)
The Solutions
Developed on WordPress + WooCommerce with a lightweight and mobile-optimized theme.
Built product taxonomy and smart filters using:
Brands (e.g., Stargold, Vision)
Product categories and features
Implemented SEO plugins and structured metadata using RankMath:
Optimized title tags and meta descriptions
Clean permalinks like
/kitchen/cookware-set/Rich product schema (price, stock, rating)
Integrated Smush for lazy-loaded, compressed images.
Enabled customer reviews for trust-building and additional keyword density.
Configured basic GTM, Google Analytics, and Facebook Pixel for ad retargeting.
Conclusion
The Stargold World website enabled the brand to transition from physical sales to an online-first kitchen appliance business. With SEO-ready content, performance tuning, and smart category UX, the platform is now ready for scaling via ads and organic marketing. Early analytics showed increasing product impressions via Google, thanks to rich snippets and schema-optimized structure.
World’s Largest Collection of
Case Studies
Get Started Today
Your Website Is Your Marketing Foundation.
Investing in digital marketing without having a great website will only result in lost time, lost revenue, and poor brand perception.
Once your website is ready for prime time, you need to make sure that search engines give it the attention it deserves!
Ready to take advantage of SEO strategy?
Good, because we’re ready to help.
