Featured Work
Boston Dynamics
Boston Dynamics is the global leader in developing and deploying highly mobile robots capable of tackling industries’ toughest automation challenges.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Copywriting, Digital Strategy, Full-stack Development, Hubspot Integration, UI/UX Design, Migration Services
The Objective.
Boston Dynamics is the global leader in robotic technology, pushing the limits in mobility, dexterity, and intelligence.
Their previous site was not quite as advanced.
They needed a website that engages B2B customers, positions them as the industry leader they are, and sells more robots.
Testimonial
“They successfully completed our biggest major project without issue. This has completely changed how we’re able to make website updates and have completely eliminated page breaking issues, improved overall website performance, and most importantly have been enabled us to make key website changes moving forward.”
Molly Rodin, Digital Marketing Manager at Boston Dynamics
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
02. Research
Research & Discovery
Early on it became apparent that competitors of Boston Dynamics speak a lot to what they will be able to do in the future—not what they can do now.
That’s because they are no match for the innovation currently available from Boston Dynamics.
We needed to create a site that aligned with this sentiment.
03. Creative
Homepage
In order to increase their perceived legitimacy as an essential business tool, we focused on displaying how these robots can alleviate automation challenges.
The use of video immediately shows the robots in real-world situations—positioning Boston Dynamics as the go-to leader in B2B automation, a major shift from previously being seen primarily as a research company.
Finally, allowing site visitors to browse by use case or industry enables potential customers to find the information they’re looking for quickly.
Site Navigation
When designing a website for a company whose products have appeared in Star Wars, you soon realize there are a lot of use cases and content needed on the site.
With this much information, crafting the perfect navigation can be a delicate task.
Our solution allows users to easily locate the information they need, whether they’re searching by product, solution, or industry.
About Page
It was important to Boston Dynamics that they tell their story and attract potential talent with this About page.
Fun imagery and interactive features—such as the scrolling timeline—are engaging and guide users to the information they need.
Personality and credibility come together on this page to form one valuable resource for multiple audiences.
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