Featured Work
Caldera-Lab
Caldera Lab combines pharmaceutical-grade science, nature’s purest and most potent ingredients, and sustainable business practices to deliver scientifically proven improvements for men’s skin.
Overview
Client
Year
2021
Platform
Shopify
Key Services
A/B Testing, Copywriting, CRO, Digital Strategy, Full-stack Development, UI/UX Design
The Objective.
Through partnerships with key influencers, Caldera Lab has been experiencing tremendous growth.
The website they had built as a prototype needed help to keep up with the demands of the business.
It was challenging to navigate, and the interface could have better represented where they were taking the brand.
They needed a website better positioned to drive conversions and help lead the next chapter of Caldera’s journey.
Testimonial
“Huemor impressively met our nonprofit’s tight deadline for a full website redesign. Their efficient workflows, coupled with excellent collaboration from their team, brought our complex requests to life. The outcome was a visually stunning and user-friendly website. We anticipate an ongoing, post-launch support relationship with their team and wholeheartedly recommend Huemor to those seeking a well-executed project.”
Ashley Neapolitan, Communications and Content Specialist, Dollar Energy
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
Catering to a male audience, we wanted an overall aesthetic that felt rugged and masculine but still felt like a sophisticated skincare brand.
By using mainly earth tones, subtle textures, and lifestyle photography, we were able to achieve this.
02. Research
Research & Discovery
Skincare is not a top-of-mind topic for most men.
But in a society where more and more pressures are being put on men to look their best, it has steadily become a growing focus for men 30 years and older.
Through research, we determined that focusing on actual customers would be a better strategy than glamorized model shots. You’ll see this prominent throughout the design of the site.
03. Creative
Final Designs
Mobile Experience
Like most e-commerce brands, mobile dominates their customer base. We made mobile our first priority, ensuring that the browsing and shopping experience was effortless.
Product Page
Quiz Page
Multi-Lingual
Donations
Because donations are vital to Dollar Energy, we created a custom integration with Authorize.net to capture donations directly, as well as a system to track donations through data analytics.
We made sure that it was clear where the donations go, who they help, and what the different ways to donate are. To emphasize who the donations are helping, we used lifestyle photography and testimonials from previous clients.
Careers Page
Enthusiastic employees who believe in Dollar Energy’s cause are the foundation of the company. To guarantee that they are able to find the best-qualified employees, we created custom job posts built directly in WordPress.
Additionally, we incorporated more lifestyle photos in areas like the image marquee on the top of the page and included video testimonials from current employees at Dollar Energy to showcase the benefits of working at the company.
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