Featured Work
Chiago School
The Chicago School trains professionals for careers that improve the health of individuals, organizations, and communities.
Overview
Client
Year
2023
Platform
WordPress
The Objective.
The Chicago School has a lot to offer prospective students looking for a career in health or business.
Their previous site did not understand the assignment; with siloed navigation, unclear CTAs, and an under-represented brand.
They needed a website that engages eventual students and that is easy to manage internally.
Testimonial
“I had an exceptional experience working with HUEMOR on a project to improve our website and add much-needed functionality. Their team’s communicative and responsive approach made the partnership incredibly smooth. The result was a significant boost in our user engagement and a noticeable improvement in usability.”
Matthew Engstrom, VP of Marketing, Digital Remedy
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
It was important for soon-to-be students to have a sense of the quality of the institution upon landing on the new site.
So a clean, inviting design was chosen for The Chicago School in order to maintain professionalism, yet approachability
Using lifestyle imagery adds warmth to each section, allowing users to picture themselves on campus.
02. Research
Research & Discovery
The Chicago School features scholar-practitioner faculty who bring unique real-world experiences into the classroom, allowing students who attend the school to earn practical experience toward becoming professionals who improve their communities.
Spotlighting the world class faculty, emphasizing the dozens of dozens of programs across multiple campuses, and improving the overall site structure became the main goals with this project.
03. Creative
Structure & Navigation
Branding & Voice
In order to portray professionalism and credibility, consistency in colors, fonts, and imagery were implemented, replacing a disconnected, haphazard approach of the previous site.
An affable tone of voice was applied to the site to emphasize The Chicago School’s hospitality and real-world impact.
Combining modern, consistent branding and uniform tone of voice helps elevate The Chicago School’s brand to extra credit level.
Mobile Experience
It’s crucial for schools to pay extra attention to their mobile site experience as they’re often looking to reach a younger audience.
To appeal to this, we made sure to optimize the different degree landing pages for conversions – making it a no brainer to request info.
We also added a filter and search feature on the faculty finder that made it a breeze to navigate and learn more about who may be teaching a student’s classes.
Solutions Pages
Solutions Pages geared around Performance TV, Performance Action, and Performance Brand address how they can assist customers.
Using multiple proof points such as metrics, testimonials, and case studies, the goal is to back up their work with real-world success stories.
Navigation
We updated and expanded the website’s navigation to make it more obvious what Digital Remedy can do.
The addition of the “Capabilities” tab brings that visibility and allows them to rank for relevant industry terms more effectively.
Careers
Finding talented and passionate employees is difficult for any business, especially for the marketing industry.
We built a more well-rounded Careers page that highlights their values and culture. Adding employee testimonials offers perspective from those directly responsible for completing the work.
Our team also used Lever’s API to create an embedded custom job board to make the application process seamless.
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