Featured Work
Digital Remedy
Digital Remedy, a leader in programmatic advertising, optimizes marketing campaigns for its customers, from first impressions to post-campaign analytics.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Branding, Copywriting, Digital Strategy, Full-stack Development, Graphic Design, Lever Integration, UI/UX Design
The Objective.
Digital Remedy operates at the intersection of cutting-edge technology and best-in-class service. With deep expertise in performance marketing, they’re a secret weapon for their clients’ marketing.
One problem, though. None of this was evident in their identity or on their website.
They needed to create an identity that better aligned with where they are today and a website that demonstrated the breadth and depth of their capabilities.
Testimonial
“I had an exceptional experience working with HUEMOR on a project to improve our website and add much-needed functionality. Their team’s communicative and responsive approach made the partnership incredibly smooth. The result was a significant boost in our user engagement and a noticeable improvement in usability.”
Matthew Engstrom, VP of Marketing, Digital Remedy
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
Digital Remedy wanted a vibrant, modern aesthetic for its brand and website. Using blues, greens, black, and white recalls their previous identity while leaving room to elevate their look and feel.
New patterns and line elements throughout the site add moments of depth to the design.
02. Research
Research & Discovery
Digital Remedy primarily caters to mid-market agencies, enterprise companies, and holding companies. Each needs a competent, multidisciplinary agency to handle their marketing.
To accomplish this, we focused on making their capabilities more evident at the navigation level and integrated them throughout the website.
03. Creative
Logo Design & Collateral
03. Creative
Homepage
Opening up the homepage, you’re immediately greeted with a 3D-generated version of their logo, accompanied by key differentiators.
As you progress down the page, we position the video to provide an overview of what Digital Remedy does and the critical challenges its customers may be facing.
We then address those challenges directly with the three main service categories Digital Remedy offers and how they can be applied to their buyers’ business.
Mobile Experience
Balancing the desktop and mobile experience for the Skyline website was a challenging feat. The nuanced animation and effects that make the desktop experience unique require fine-tuning and balancing for the mobile experience.
Solutions Pages
Solutions Pages geared around Performance TV, Performance Action, and Performance Brand address how they can assist customers.
Using multiple proof points such as metrics, testimonials, and case studies, the goal is to back up their work with real-world success stories.
Navigation
We updated and expanded the website’s navigation to make it more obvious what Digital Remedy can do.
The addition of the “Capabilities” tab brings that visibility and allows them to rank for relevant industry terms more effectively.
Careers
Finding talented and passionate employees is difficult for any business, especially for the marketing industry.
We built a more well-rounded Careers page that highlights their values and culture. Adding employee testimonials offers perspective from those directly responsible for completing the work.
Our team also used Lever’s API to create an embedded custom job board to make the application process seamless.
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