Featured Work
Revitalash
Revitalash is an industry leader in eyelash serums that can enhance hair growth, hair care products, and makeup.
Overview
Client
Year
2023
Platform
WordPress
The Objective.
Revitalash specializes in serums that can enhance eyelash growth, as well as other haircare and makeup products. As an industry leader, they needed a website that reflected their status.
Their redesign needed to elevate their current, outdated look to a modern, editorial aesthetic that represents their brand more fully. It was vital that the user experience was streamlined to keep up with other competitors in the industry.
Additionally, shopping on the website needed to be easier, with more of the information and data about their products readily available.
Testimonial
“Our patient applications almost instantly doubled
after the launch of the new website.”
Colin Studwell, Chief Operating Officer at Advantage Behavioral Health
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
Revitalash needed to represent their status in the industry by completely redesigning their website. This involved creating a lighter, brighter aesthetic with a more editorial feel. Warmer colors like beige were used to add warmth to the website.
The redesign also took a more clinical approach in the way that it displayed its products, information on what they’re meant to do, and the ingredients that they contain. It was essential that their website set them apart as a company whose products really work.
02. Research
Research & Discovery
Revitalash began with one original lash conditioner that was created by a physician to help his wife feel beautiful during her battle with cancer. It has now evolved into an industry leader in eyelash serums, hair care products, and makeup. Their website needed to be upgraded to reflect the success of their products and make shopping for them easier.
We accomplished these goals by creating a website aesthetic that is editorial, lighter, and elevated. We presented their products with more information and data about them available. We also streamlined the process for customers to make purchases.
03. Creative
Homepage
Mobile Design
For Revitalash’s redesign, it was crucial that their website could be adapted to a seamless mobile experience. It had been extremely unfriendly for mobile shopping before the redesign. But after, it became the most dominant channel for sales.
Product Pages
Blog Pages
Collection Pages
Careers Page
Another highlight of the redesign is the careers page. It was updated to better communicate the values and culture of Leap and provides more information that job seekers are looking for.
It includes all of the benefits that the company offers, testimonials from team members who love their job, a closer look at their employees, a list of open positions, and a stunning map with an overlay at the bottom of the page.
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