Fitness & Healthcare
Spear Center
Spear Center is one of the nation’s top outpatient physical therapy brands, with over 40 clinics across the New York Tri-State area. With 25 years of experience, they’ve built a reputation for expert care and a personal touch. But their old website didn’t reflect that.
Instead of showcasing their services and helping patients get started, the site was cluttered with company culture content—great for internal morale, but not for attracting new patients. Essential details, like clinic locations, appointment booking, and insurance information, were hard to find. Plus, the design lacked warmth and interactivity, making the experience feel impersonal.
Spear Center needed a website that matched their mission: making physical therapy personal, accessible, and engaging.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Digital Strategy – UI/UX Design – Full-stack Development – WordPress – CMS – Copywriting – Search Engine Optimization
The Objective.
Boston Dynamics is the global leader in robotic technology, pushing the limits in mobility, dexterity, and intelligence.
Their previous site was not quite as advanced.
They needed a website that engages B2B customers, positions them as the industry leader they are, and sells more robots.
The Results
“Huemor is a wonderful partner and we’ve enjoyed working with them. The team is talented and has helped us craft a truly beautiful site.Would recommend to anyone looking to improve their UX!”
Sarah Maurer
Director of Marketing, Spear Physical Therapy
01. Planning
A Clean, Interactive, and User-Friendly Approach.
Our goal was to create a digital experience that mirrored the in-person care Spear Center is known for by prioritizing the patient journey and making key information easy to access.
We focused on improving functionality with online appointment booking and patient portal access while bringing the brand to life through bold colors, engaging imagery, and interactive design elements.
The challenge was to strike the right balance—keeping the website professional yet inviting, ensuring it conveyed both expertise and approachability.
02. Visual Design
Aesthetic That Balances Professionalism & Warmth.
The redesign leveraged Spear Center’s bold purple and orange branding while maintaining a clean, professional aesthetic.
High-quality lifestyle imagery, subtle animations, and organic shapes created an inviting yet polished look. A light off-white background and large, well-balanced typography ensured readability while adding visual interest.
ABC Fitness
Premium, high-end visuals inspired by top gym brands like Equinox, targeting large multi-chain gyms.
ABC Ignite
Product-focused and modular design balanced with lifestyle imagery, appealing to a broader audience.
ABC Glofox
Vibrant and dynamic visuals for smaller studios and young entrepreneurs, emphasizing accessibility and innovation.
03. Navigation
Simplified Navigation = Happier Visitors.
The old website had clunky navigation, making it hard for users to find clinic locations or book appointments. We revamped the navigation bar with a clear “Locations” section, helping visitors easily access clinic details and insurance information.
04.Virtual Tours & 3D Exploration
Step Inside: Virtual Tours Redefined.
The “Take a Tour” page allows visitors to explore Spear Center’s facilities through high-quality images and an immersive 3D experience. This feature builds trust by giving potential patients a clear view of what to expect, making them feel more comfortable before their first visit.
05. Micro Animations
Movement That Makes an Impact.
The website incorporates subtle animations and video elements to create a dynamic experience. A parallax scrolling effect draws visitors into the content, while videos showcase real Spear Center clinics in action. These elements enhance engagement without overwhelming the user, striking a perfect balance between interactivity and clarity.
06. Resources
Empowering Patients with Easy Access to Care.
Existing patients can easily log into the portal to access important information such as treatment history, upcoming appointments, and medical records. This feature streamlines communication between patients and providers, making the experience more efficient and user-friendly.
Image Sliders & Scrolling Interactions
Custom Tool-Tip Module
07. Interactive Design
Don't Just Tell Them, Show Them.
A new case studies section was introduced, allowing users to browse project success stories or download full PDF versions. This helps potential customers see HiSafe’s solutions in action and understand their real-world applications.
Image Sliders & Scrolling Interactions
Custom Tool-Tip Module
World’s Largest Collection of
Case Studies
Get Started Today
Your Website Is Your Marketing Foundation.
Investing in digital marketing without having a great website will only result in lost time, lost revenue, and poor brand perception.
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