Technology
Team Dynamix
Team Dynamix, a leading IT solutions provider serving industries across North America, needed a complete brand and website overhaul.
Their old site was visually outdated, difficult to navigate, and failed to clearly communicate their offerings.
Low product awareness and a lack of strong messaging made it challenging to connect with their core audience of IT directors, CIOs, and service desk teams.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Digital Strategy, Logo Design, UI/UX Design, Full-stack Development ,WordPress, CMS Branding, Copywriting, Search Engine Optimization, Salesforce Integration
The Objective.
Boston Dynamics is the global leader in robotic technology, pushing the limits in mobility, dexterity, and intelligence.
Their previous site was not quite as advanced.
They needed a website that engages B2B customers, positions them as the industry leader they are, and sells more robots.
The Results
“Huemor stepped up big time for a project with a short timeline, many stakeholders, and hundreds of moving parts.”
Jeffrey Kingman
Lead Project Manager, ABC Fitness
01. Planning
A Strategic Redesign for a Cohesive Brand.
The redesign aimed to elevate Team Dynamix brand identity, clarify their product messaging, and enhance conversions.
This meant optimizing page layouts, strategically placing calls-to-action, and restructuring navigation to make complex IT solutions easy to find and understand.
02. Visual Design
From Inconsistent to Impactful.
The new design introduced a bold, modern color palette of greens and blues, reinforcing innovation and reliability.
Custom graphics and icons replaced uninspired stock imagery, visually communicating Team Dynamix capabilities.
Social proof elements—such as testimonials and success metrics—helped establish credibility, while concise messaging made their no-code IT solutions immediately clear.
ABC Fitness
Premium, high-end visuals inspired by top gym brands like Equinox, targeting large multi-chain gyms.
ABC Ignite
Product-focused and modular design balanced with lifestyle imagery, appealing to a broader audience.
ABC Glofox
Vibrant and dynamic visuals for smaller studios and young entrepreneurs, emphasizing accessibility and innovation.
03. Branding
Team Dynamix Gets a Bold Brand Refresh.
We’re not going to sugarcoat it: Team Dynamix’s identity was dated.
They needed a fresh identity that could compete with, and stand out amongst their contemporaries. The new design introduced a bold, modern color palette of greens and blues, reinforcing innovation and reliability.
04.Menus
A Menu Makeover That Makes Sense.
The cluttered, confusing menu was completely restructured. The new navigation is streamlined, intuitive, and focused on user needs, ensuring that visitors can quickly find solutions without frustration.
05. Interactive Design
Helping Team Dynamix Cut Through the Noise.
Huemor helped refine Team Dynamix’ messaging, clearly highlighting the benefits of their no-code solutions and integration services.
This improved product awareness and effectively communicated the advantages for specific user groups like IT directors and CIOs.
06. Social Proof
Tech Talk is Cheap— Trust is Earned.
Technology is a challenging industry. Many claim to be experts, but few can actually deliver.
Given that Team Dynamix wasn’t the most recognized brand in the sector, it was important that we had a plan to proactively build trust with potential customers.
Incorporating social proof elements like client testimonials and case studies strategically throughout each web page helped do exactly that.
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