Healthcare Recruitment
TRS Healthcare
TRS Healthcare, a recruitment agency specializing in placing healthcare professionals, especially travel nurses, sought to overhaul its digital presence.
Their aim was to address user pain points, refocus content, and elevate trust through design. This case study outlines the challenges, solutions, and results of their website redesign.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Digital Strategy – UI/UX Design – Full-stack Development – WordPress CMS – Search Engine Optimization
The Objective.
Boston Dynamics is the global leader in robotic technology, pushing the limits in mobility, dexterity, and intelligence.
Their previous site was not quite as advanced.
They needed a website that engages B2B customers, positions them as the industry leader they are, and sells more robots.
The Results
“Webintel has been a true partner from concept, build, deployment, and ongoing maintenance of our new website. Their team is great to work with and does an excellent job of helping us feel like we are their only customer (though I know that’s not the case!)”
Project Manager, TRS Healthcare
01. Planning
How We Helped TRS Make Job Searching Easy.
TRS Healthcare’s website needed a complete shift toward a user-first experience. Nurses faced anxiety over licensing and housing, but the site lacked trust-building elements and clear job search functionality.
The redesign prioritized immediate engagement with a prominent job search tool, a more intuitive layout, and a vibrant, welcoming design.
The result was a streamlined, user-friendly site that made job searching easier while reinforcing TRS as a trusted partner.
02. Visual Design
Warm, Welcoming, and Way Easier to Use.
The redesign introduced vibrant orange tones and gradients to create a warm, engaging feel while staying true to TRS’s brand.
A clearer layout and intuitive navigation made it easier for nurses and healthcare facilities to find what they needed. With improved entry points and a seamless user experience, the site became more welcoming and functional.
03. Homepage Experience
Focusing On What Matters: The Job Search.
To make job searching faster and more intuitive, a prominent job search function was added to the homepage, ensuring nurses could take action immediately upon arrival. Instead of searching through multiple pages, users could quickly enter their preferences and see relevant job listings right away.
This streamlined approach reduced friction, increased engagement, and reinforced TRS Healthcare’s role as a trusted career partner.
04.Custom Integration
Real-Time Jobs, Zero Frustration.
A complex API integration within WordPress enhanced the job search experience by providing real-time updates on available positions. This ensured nurses always had access to the latest job listings without delays or outdated information.
Despite the technical challenges, the integration created a smooth, efficient search process, making it easier for users to find and apply for jobs.
05. Interactive Design
A Warmer Welcome That Builds Confidence.
When designing a website for a company whose products have appeared in Star Wars, you soon realize there are a lot of use cases and content needed on the site.
With this much information, crafting the perfect navigation can be a delicate task.
Our solution allows users to easily locate the information they need, whether they’re searching by product, solution, or industry.
Get Started Today
Your Website Is Your Marketing Foundation.
Investing in digital marketing without having a great website will only result in lost time, lost revenue, and poor brand perception.
Once your website is ready for prime time, you need to make sure that search engines give it the attention it deserves!
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Good, because we’re ready to help.
