Featured Work
UN Women
Retrofete is a brand dedicated to creating fashion for women who demand to be noticed.
Overview
Client
Year
2016-2022
Platform
WordPress
Key Services
Copywriting, Digital Strategy, Full-stack Development, Multi-Lingual Integration, Salesforce Integration, UI/UX Design
The Objective.
The first iteration of the HeForShe campaign site helped get the message across to individuals.
With their first global conference to kick-off the next leg of their campaign, goals were quickly evolving.
They needed a presence that still would appeal to the individual, but also was credible in the face of major corporations and governments.
They also required a website that would be able to keep up with a high-influx of website traffic, effectively communicate the campaign, and was geared towards converting visitors into champions of the cause.
Testimonial
“Huemor impressively met our nonprofit’s tight deadline for a full website redesign. Their efficient workflows, coupled with excellent collaboration from their team, brought our complex requests to life. The outcome was a visually stunning and user-friendly website. We anticipate an ongoing, post-launch support relationship with their team and wholeheartedly recommend Huemor to those seeking a well-executed project.”
Ashley Neapolitan, Communications and Content Specialist, Dollar Energy
01. Design System
Global Design System
The asymmetrical design of the Boston Dynamics website is no mistake.
Inspired by the movement of the robots and the various services offered, this design style allows users to walk through the site in a similar pattern to the robots.
This, in combination with stunning video and photography, delivers an engaging site that shows the value of Boston Dynamics’ products.
Before
After
01. Design System
Global Design System
This global initiative needed to appeal to an extremely broad audience. Men and women of every country needed to feel included.
With this in mind, we kept the overall visual design simple. This allowed us the flexibility for it to look great in multiple languages.
A bold bright pink is used to draw attention to key messages, graphics, and call to actions.
02. Research
Research & Discovery
The goal of this initiative was to bring attention to the inequalities between men and women not just in the United States, but globally.
We interviewed multiple individuals connected directly to the UN, from celebrities, to heads of state, to leaders of major corporations. Our objective was to better understand what they were passionate about, and what drove them to be champions of the cause.
From there, we worked on positioning that in their copy, as well as video to encourage people to participate.
03. Creative
Final Designs
Mobile Experience
Like most e-commerce brands, mobile dominates their customer base. We made mobile our first priority, ensuring that the browsing and shopping experience was effortless.
Champions Page
Resources
Multi-Lingual
Donations
Because donations are vital to Dollar Energy, we created a custom integration with Authorize.net to capture donations directly, as well as a system to track donations through data analytics.
We made sure that it was clear where the donations go, who they help, and what the different ways to donate are. To emphasize who the donations are helping, we used lifestyle photography and testimonials from previous clients.
Careers Page
Enthusiastic employees who believe in Dollar Energy’s cause are the foundation of the company. To guarantee that they are able to find the best-qualified employees, we created custom job posts built directly in WordPress.
Additionally, we incorporated more lifestyle photos in areas like the image marquee on the top of the page and included video testimonials from current employees at Dollar Energy to showcase the benefits of working at the company.
World’s Largest Collection of
Case Studies
Get Started Today
Your Website Is Your Marketing Foundation.
Investing in digital marketing without having a great website will only result in lost time, lost revenue, and poor brand perception.
Once your website is ready for prime time, you need to make sure that search engines give it the attention it deserves!
Ready to take advantage of SEO strategy?
Good, because we’re ready to help.
