It’s hard to imagine a world without Software as a Service (SaaS). It’s become so ubiquitous that it’s easy to forget how far we have come since the days when computers were little more than big, bulky boxes.
Just like cars, SaaS is now available in all different shapes and sizes — from sleek and modern designs to classic models. And with the ever growing diversity in offerings, it’s vital for companies who offer SaaS products to create attractive websites and homepages that stand out from the competition.
But what makes a good SaaS homepage design?
Is it the design? The features? Or is there something else that’s more important? Here is a list of tips to help you create great SaaS homepages and website designs.
Value-forward Design
Unlike e-commerce and retail brands, SaaS companies need to clarify what their product does and why people should use it. This means having a value-forward homepage design that attractively showcases the service’s features. Think about how you can showcase your product’s features on the homepage without overwhelming visitors with too much information.
It’s also essential to clarify any pricing plans or subscription options so visitors know exactly what they are getting for their money.
First Impressions Matter
Homepages need to make a good first impression. This means implementing best practices that draw people in and keep them on the page long enough for them to explore your product.
A well-designed homepage should feature eye-catching visuals, clear headlines, and concise descriptions that introduce visitors to what the site is all about.
For example, take a look at one of our awesome customers — BetterCloud. The homepage is sleek, eye-catching, and to the point.
Above- and Below-the-Fold Design
One excellent way to keep visitors on your page is to design with both above-the-fold and below-the-fold in mind.
Designs above-the-fold, or content immediately visible upon loading your homepage, should focus on highlighting the key features of your product without overwhelming visitors with too much information. Keep it straightforward, with a few visuals and clear headlines that introduce people to what your SaaS company is all about.
Below-the-fold, where users have to scroll to, your designs should be focused more on providing detailed content, such as pricing plans, subscription options, or customer testimonials. This way, you engage visitors and keep them interested in exploring your product further.
Simple and Concise Descriptions
Just because you’re offering a high-tech solution doesn’t mean you should dump paragraphs of technical jargon onto your homepage. Instead, use simple and concise descriptions to explain what the product does and why people should use it. This helps to create an emotional connection with visitors, which can encourage them to sign up for your service.
Think beyond just your subscription and pricing model. This ties back to adding value, and you can do this through effective branding and the best SaaS website designs. For example, you can share stories about your company’s values, mission, and vision — showcasing the real people behind your product.
Define Value by Comparing and Contrasting SaaS Providers
You’re just one of many who offer SaaS solutions, which is why defining your value proposition is so important. A great way to do this is by comparing and contrasting your product with other solutions on the market.
You can do this in various ways, from highlighting unique features to showing how much money customers can save using your service. Doing this makes it easier for potential customers to choose your SaaS solution over others.
Offering Service Tiers
When offering multiple tiers of services or pricing, think about this: can people see themselves in one of these tiers? It’s not just what’s cheaper or more premium. It’s also about what tier best serves their needs. Are they a one-man show, working on a personal project? Or are they part of a larger team with more complex needs?
Thinking about it this way, you can highlight the features that matter most to each user, making it easier for them to choose the tier they need.
Emphasize What You Can Do (and What Your Competitors Can’t Do)
Here’s the thing: your customers are also checking out your competitors’ sites. As a matter of fact, about 53% of them are before making any kind of purchase. To stand out, you need to emphasize what sets you apart from the competition. This could be anything, such as:
- Special features
- Pricing plans
- Customer service and support
You have to assume that your customers are bombarded with tons of information and that it’s hard to process which SaaS option they should choose. You have to make the process easier for them by highlighting the differences that matter.
If you have testimonials that do the comparing and contrasting, even better! Your potential clients have probably already tried various SaaS solutions in the past before stumbling across yours. They’re looking for reassurance that you are the right choice and not just another one of the same.
Use Your SaaS Homepage Design to Show the Conversations You’re Having
Context is vital when it comes to SaaS marketing. Show visitors your conversations with potential customers, both on and off your website.
Spotlight Your Satisfied Clients
One way to boost customer confidence is by using customer stories directly from your homepage. What does a successful application of your SaaS look like? Why do your customers continue using your solution instead of alternative providers?
Highlighting success stories, like we assisted Centivo in doing, helps potential customers decide whether your product is right for them.